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The Ordinary vs BIOEFFECT

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BIOEFFECT are two distinct skincare lines offering serums, moisturizers, cleansers, toners, and more. The Canadian skincare brand founded in 2016 features hyaluronic acid, glycerin, and squalane, suiting sensitive skin and dry sensitive skin best, while the brand cherished for its targeted serums and advanced formulas suits mature skin types best. Both provide refined care for daily routines, differing primarily in their specific product types, key ingredients, and ideal skin types.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and BIOEFFECT products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BIOEFFECT products

The Ordinary vs BIOEFFECT serums and treatments

Questions and answers

The Ordinary or BIOEFFECT: which is better?

The Ordinary offers a much larger variety of targeted products across many skin types, whereas BIOEFFECT features a single EGF Serum that delivers a Superior fit for dry and mature skin.

What is the difference between The Ordinary and BIOEFFECT?

The Ordinary offers a large range of affordable targeted serums and moisturizers that fit sensitive, dry sensitive, and oily skin best, while BIOEFFECT features a single concentrated EGF Serum that achieves a superior Lovi fit for dry, dry sensitive, and mature skin. Both brands formulate every product on this page without added fragrance.

Which is more affordable, The Ordinary or BIOEFFECT?

The Ordinary is more affordable, as shoppers frequently praise the brand for offering budget-friendly serums that provide great value.

Which causes fewer breakouts, The Ordinary or BIOEFFECT?

The Ordinary products on this page help with acne-clearing serums and fit acne-prone skin well, while BIOEFFECT offers only one serum on this page, which also has a high Lovi fit level for acne-prone skin.

When were The Ordinary and BIOEFFECT founded, and who owns them?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. BIOEFFECT was founded in 2010 and is owned by Bioeffect ehf.

Do either The Ordinary or BIOEFFECT products contain fragrance?

The products on this page for both The Ordinary and BIOEFFECT list no fragrance in their ingredients.

Which brand has more product options listed for dry skin?

The Ordinary has more product options listed for dry skin, featuring numerous items with Superior or High Lovi fit levels such as Natural Moisturizing Factors + HA and Glycolipid Cream Cleanser. In contrast, BIOEFFECT lists only one product on this page, the EGF Serum, which also has a Superior Lovi fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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