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The Ordinary vs BIOEFFECT

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and BIOEFFECT are two distinct skincare lines known for their specialized approaches to modern daily regimens. The Canadian brand offers serums, moisturizers, cleansers, toners, and more built around hyaluronic acid, glycerin, and squalane, whereas the latter is cherished for its targeted serums and advanced formulas. Both serve different complexions, with the former fitting dry skin and dry sensitive skin best, while mature skin types suit the latter best. They differ primarily in their formulation focus and product breadth, providing refined care depending on individual needs.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and BIOEFFECT products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs BIOEFFECT products

The Ordinary vs BIOEFFECT serums and treatments

Questions and answers

The Ordinary or BIOEFFECT: which is better?

The Ordinary offers a much larger variety of affordable, targeted serums and fits dry and sensitive skin best, whereas BIOEFFECT features a single high-end EGF Serum that provides a Superior fit for dry and mature skin.

What is the difference between The Ordinary and BIOEFFECT?

The Ordinary offers a large range of budget-friendly targeted treatments with varying fit levels across many skin types, while BIOEFFECT features a single EGF Serum that delivers a superior fit for dry, dry sensitive, and mature skin.

Which is more affordable, The Ordinary or BIOEFFECT?

The Ordinary stands out for its affordable and great value serums, making it a budget-friendly option compared to BIOEFFECT.

When were The Ordinary and BIOEFFECT founded, and who owns them?

The Ordinary was founded in Canada in 2016 and has been owned by The Estée Lauder Companies Inc. since 2021. BIOEFFECT was founded in 2010 and is owned by Bioeffect ehf.

Do either The Ordinary or BIOEFFECT products contain fragrance?

Every product on this page for both The Ordinary and BIOEFFECT lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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