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The INKEY List vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs SEYOUL products

Questions and answers

The INKEY List or SEYOUL: which is better?

The products on this page from The INKEY List generally offer broader options across multiple skin types compared to SEYOUL, which only lists a single mask with average to warning fit levels. Reviewers frequently mention that The INKEY List provides affordable and hydrating moisturizers, though some packaging issues are noted.

What is the difference between The INKEY List and SEYOUL?

The products on this page for The INKEY List include a wide variety of skincare items that fit combination and sensitive skin well, while SEYOUL features only a single mask with lower fit levels across most skin types.

Which is more affordable, The INKEY List or SEYOUL?

The products on this page for The INKEY List feature affordable moisturizers and serums as noted by reviewers, whereas SEYOUL has only a single product listed and lacks pricing feedback.

Which causes fewer breakouts, The INKEY List or SEYOUL?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, while SEYOUL has caution to warning fit levels for acne-prone skin.

When were The INKEY List and SEYOUL respectively founded, and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited. SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

Do any products from The INKEY List or SEYOUL contain fragrance?

Every product on this page from The INKEY List and SEYOUL lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between The INKEY List's Collagen Peptide Serum and SEYOUL's Collagen Night Wrapping Mask?

The products on this page show that The INKEY List's Collagen Peptide Serum has a High Lovi fit level for dry skin, whereas SEYOUL's Collagen Night Wrapping Mask has an Average fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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