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The INKEY List vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs SEYOUL products

Questions and answers

The INKEY List or SEYOUL: which is better?

The INKEY List offers a much wider range of products on this page with High to Superior Lovi fit levels across multiple skin types, whereas SEYOUL features only a single mask with Average to Warning fit levels. Shoppers generally note that The INKEY List provides hydrating and affordable options, though some packaging issues are sometimes noted.

What is the difference between The INKEY List and SEYOUL?

The INKEY List offers a wide variety of products on this page that achieve High to Superior Lovi fit levels across multiple skin types, whereas SEYOUL has only a single mask listed with average to warning fit levels. Reviewers often mention that The INKEY List provides hydrating, lightweight, and affordable moisturizers and serums.

Which is more affordable, The INKEY List or SEYOUL?

The products on this page for The INKEY List include affordable moisturizers and affordable serums, whereas SEYOUL features only a single mask product and no specific information regarding affordability. Reviewers frequently note that The INKEY List offers budget-friendly options.

Which causes fewer breakouts, The INKEY List or SEYOUL?

The products on this page for The INKEY List range from Low to Superior fit levels for acne-prone skin, whereas SEYOUL products on this page show a Caution fit level for acne-prone skin.

When were The INKEY List and SEYOUL founded, and who owns each brand?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited. SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

What are the most commonly mentioned positive and negative review points for The INKEY List products?

Reviewers of the products on this page mostly mention positive points such as hydrating, lightweight, fast-absorbing, plumping, firming, and affordable moisturizers and serums. At the same time, packaging issues are often noted, along with occasional purging, breakouts, sticky or tacky finishes, and unpleasant smells.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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