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The INKEY List vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs SEYOUL products

Questions and answers

The INKEY List or SEYOUL: which is better?

The products on this page from The INKEY List generally offer broader options across multiple skin types compared to SEYOUL, which only features a single mask with average to warning fit levels. Reviewers often mention that The INKEY List provides affordable and hydrating moisturizers, while Lovi rates its products with fit levels ranging from Superior to Low depending on the specific skin type.

What is the difference between The INKEY List and SEYOUL?

The INKEY List offers a wide range of products with various Lovi fit levels across multiple skin types, whereas SEYOUL features just one mask on this page with lower fit levels. Reviewers often mention that The INKEY List provides affordable and hydrating moisturizers.

Which is more affordable, The INKEY List or SEYOUL?

The products on this page from The INKEY List feature affordable moisturizers and serums as noted by reviewers, whereas SEYOUL has only a single product listed.

Which causes fewer breakouts, The INKEY List or SEYOUL?

The products on this page from The INKEY List have fit levels ranging from Low to Superior for acne-prone skin, while SEYOUL lists a caution fit level for acne-prone skin.

When were The INKEY List and SEYOUL founded, and who owns each company?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited. SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

Do any products from The INKEY List or SEYOUL contain added fragrance in their ingredients?

Every product on the SEYOUL page and every product on The INKEY List page lists no fragrance in its ingredients.

Which skin types does The INKEY List fit best according to its brand-focused routines?

According to its brand-focused routines, The INKEY List fits combination skin, sensitive skin, and oily acne-prone skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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