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The INKEY List vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs SEYOUL products

Questions and answers

The INKEY List or SEYOUL: which is better?

The INKEY List generally offers a much wider selection of products on this page across multiple skin types compared to SEYOUL, which only features a single mask with low to warning fit levels. The INKEY List products on this page often list no fragrance and cover comprehensive routines, making it a more versatile choice.

What is the difference between The INKEY List and SEYOUL?

The INKEY List offers a wide range of products with fit levels reaching Superior for skin types like dry, acne-prone, and mature skin, whereas SEYOUL features a single mask on the page with lower fit ratings. Every product on the page for both brands lists no fragrance in its ingredients.

Which is more affordable, The INKEY List or SEYOUL?

The INKEY List offers affordable serums and moisturizers, which are frequently mentioned by reviewers, while SEYOUL lists only one product on the page without affordability details.

Which causes fewer breakouts, The INKEY List or SEYOUL?

The products on this page by The INKEY List feature options like the Salicylic Acid Cleanser which has a High Lovi fit level for acne-prone skin, whereas SEYOUL only offers the Collagen Night Wrapping Mask, which carries a Caution fit level for acne-prone skin and may sometimes lead to breakouts.

When were The INKEY List and SEYOUL founded, and which companies own them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while SEYOUL was founded in 2022 and is owned by Thành Vinh Holdings.

How do the Lovi fit levels of The INKEY List products compare for dry skin versus SEYOUL's Collagen Night Wrapping Mask?

The products on this page by The INKEY List generally offer a Superior or High Lovi fit for dry skin, such as the Polyglutamic Acid Serum and Oat Cleansing Balm. In contrast, SEYOUL's Collagen Night Wrapping Mask only has an Average fit for dry skin.

What are the most commonly mentioned positive and negative feedback points regarding The INKEY List products?

Reviewers of The INKEY List mostly mention hydrating, lightweight, plumping, and affordable moisturizers along with affordable serums, while often noting that products are good under makeup. On the negative side, reviewers often mention packaging issues and sometimes note purging and breakouts, a sticky or tacky finish, or an unpleasant smell or scent.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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