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The INKEY List vs SEYOUL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and SEYOUL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs SEYOUL products

Questions and answers

The INKEY List or SEYOUL: which is better?

The INKEY List generally offers a much wider selection of products on this page across multiple skin types compared to SEYOUL, which only features a single mask with limited suitability. Reviewers also frequently highlight The INKEY List for its affordable, hydrating, and lightweight moisturizers.

What is the difference between The INKEY List and SEYOUL?

The INKEY List offers a much wider selection of products across multiple skincare categories with various fit levels, whereas SEYOUL only features a single mask on this page.

Which is more affordable, The INKEY List or SEYOUL?

The INKEY List offers affordable options, with reviewers frequently noting both affordable moisturizers and affordable serums among the products on this page. SEYOUL has no such pricing details listed on this page.

Which brand has been on the market longer, The INKEY List or SEYOUL?

The INKEY List has been on the market longer, having been founded in 2018 in the United Kingdom compared to SEYOUL, which was founded in 2022.

Which company owns SEYOUL, and where was it founded?

SEYOUL is owned by Thành Vinh Holdings. The brand was founded in 2022.

How many products does each brand feature on the page?

The products on this page include 16 items from The INKEY List and 1 item from SEYOUL.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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