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Beauty of Joseon vs OPTASE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and OPTASE are distinct skincare lines dedicated to gentle, effective daily care. Beauty of Joseon offers serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, whereas the second brand provides soothing makeup removers and balanced formulas. Both suit sensitive and dry skin best, though the Korean line also addresses acne-prone, dark-spotted, and mature concerns with specific treatments like the Ground Rice and Honey Glow Mask, Light On Serum: Centella + Vita C, and Revive Eye Serum, while the latter focuses on restorative qualities and calming irritated skin. They differ in their core offerings and ingredient profiles, with the former emphasizing multi-action botanical and active blends for wrinkles and hydration, and the latter supporting comfortable daily routines through targeted soothing solutions.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and OPTASE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs OPTASE products

Questions and answers

Beauty of Joseon or OPTASE: which is better?

Beauty of Joseon offers a much wider selection of skincare products on this page than OPTASE, featuring options that achieve High or Superior fit levels for sensitive and dry sensitive skin.

What is the difference between Beauty of Joseon and OPTASE?

Beauty of Joseon offers a large variety of skincare products that fit sensitive and dry sensitive skin at High levels, whereas the products on this page for OPTASE consist only of a single makeup remover that rates High for sensitive skin and Average for dry sensitive skin.

Which is more affordable, Beauty of Joseon or OPTASE?

The products on this page for Beauty of Joseon and OPTASE do not list pricing information, so a comparison of affordability cannot be made from this page.

Which causes fewer breakouts, Beauty of Joseon or OPTASE?

Beauty of Joseon offers a wide range of products with varying breakout risks, while OPTASE features a single sensitive eye makeup remover with an average fit level for acne-prone skin. Reviewers note that Beauty of Joseon products may occasionally cause breakouts and acne.

How do the founding years and corporate ownerships of Beauty of Joseon and OPTASE compare?

Both Beauty of Joseon and OPTASE were founded in the same year, 2016. However, Beauty of Joseon is owned by Goodai Global Inc., whereas OPTASE is owned by Scope Health Group.

Which brand offers a wider variety of skincare products, and what are their respective Lovi fit levels for sensitive skin?

Beauty of Joseon offers a much wider variety of skincare products on this page, with Lovi fit levels for sensitive skin ranging from Superior for items like the Centella Asiatica Calming Mask and Ginseng Essence Water, to High for products such as the Dynasty Cream and Relief Sun, and Low for the Red Bean Refreshing Pore Mask. In contrast, OPTASE features only a single product on this page, the LIFE SENSITIVE EYE MAKEUP REMOVER, which has a High Lovi fit level for sensitive skin.

What specific skin types do Beauty of Joseon's brand-focused routines fit best, and does OPTASE list any specific best-fit skin types?

Beauty of Joseon fits sensitive skin, dry sensitive skin, and skin with dark spots best through its brand-focused routines. OPTASE does not list any specific best-fit skin types on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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