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Beauty of Joseon vs OPTASE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and OPTASE are thoughtfully crafted skincare options designed to support gentle daily routines. The Korean brand features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best while also addressing acne-prone, dark-spotted, and mature skin. Meanwhile, the second brand offers gentle makeup removers and balanced formulas that suit sensitive, dry, and irritated skin, with a standout solution for acne-prone skin. While both prioritize soothing and restorative care, they differ in their specific product types and targeted ingredient benefits.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and OPTASE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs OPTASE products

Questions and answers

Beauty of Joseon or OPTASE: which is better?

Beauty of Joseon offers a much wider selection of skincare products on this page compared to OPTASE, which features only a single eye makeup remover. The products on this page by Beauty of Joseon achieve High or Superior Lovi fit levels across multiple skin types like dry, sensitive, and dry sensitive skin.

What is the difference between Beauty of Joseon and OPTASE?

Beauty of Joseon offers a wide variety of skincare products tailored for dry, sensitive, and dry sensitive skin, whereas OPTASE features only a single eye makeup remover on this page. Furthermore, the products on this page from Beauty of Joseon contain no fragrance.

Which is more affordable, Beauty of Joseon or OPTASE?

The provided page details for Beauty of Joseon and OPTASE do not contain pricing information to determine which brand is more affordable.

Which causes fewer breakouts, Beauty of Joseon or OPTASE?

Comparing the products on this page, OPTASE features only an eye makeup remover with limited breakout data, whereas Beauty of Joseon offers a wide variety of items where breakouts are often mentioned by reviewers. Therefore, direct comparison is difficult, but Beauty of Joseon carries a notable risk of causing breakouts depending on the specific product.

How do the founding years and corporate ownership of Beauty of Joseon and OPTASE compare?

Both Beauty of Joseon and OPTASE were founded in the same year, 2016. However, Beauty of Joseon is owned by Goodai Global Inc., whereas OPTASE is owned by Scope Health Group.

What are the specific skin types that Beauty of Joseon products fit best according to its brand-focused routines?

According to its brand-focused routines, Beauty of Joseon products fit dry skin, sensitive skin, and dry sensitive skin best.

Which products from Beauty of Joseon and OPTASE achieve a Superior Lovi fit level for dry skin?

For dry skin, Beauty of Joseon achieves a Superior Lovi fit level with the Radiance Cleansing Balm, Ginseng Cleansing Oil, Ginseng Essence Water, Light On Serum: Centella + Vita C, and Centella Asiatica Calming Mask, while OPTASE has no products reaching this level on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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