🇳🇱Netherlands

Anua Rice Enzyme Brightening Cleansing Powder for mature skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes

Anua Rice Enzyme Brightening Cleansing Powder

Average

  • AverageNormal Skin Fit
  • AverageEffectiveness
  • HighSafety

Works for mature skin; other products fit it better.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers moderate exfoliation for your normal skin due to papain and protease, which help refine texture, but it lacks specialized ingredients to effectively target wrinkles and fine lines.
  • While suitable for normal skin, the formula could benefit from additional humectants like glycerin to provide optimal hydration.
  • The product is safe for your normal skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.

How to apply

  • Could be used as part of your PM routine once a week, increasing to 2-3 times if your skin tolerates it well.
  • Place this enzyme powder cleanser in your weekly routine after your regular cleanser and before your hydrating toner.
  • Mix a small amount of the enzyme powder cleanser with water in your hands to create a soft foam before applying.
  • Gently massage the foam onto your damp face using circular motions, then rinse thoroughly with warm water.
  • Avoid the sensitive eye area and always apply SPF the morning after using exfoliating products.

People Say

★4.7Overall rating based on 600+ reviews

Users with sensitive, dry, and combination skin frequently praise this powder for its ability to gently exfoliate without stripping moisture, often noting a "glass skin" effect and improved texture. While many experience immediate softness and a brighter complexion, a small minority report barrier irritation or difficulty rinsing off the unique, elastic consistency.

Highlights

  • Gentle non-stripping exfoliation Mostly Mentioned
    • “leaves my face soft, smooth, and fresh without dryness”
    • “gentle and non-stripping”
    • “cleans my face without drying”
  • Brightens dull complexion Often Mentioned
    • “helps to get rid of dark spots”
    • “skin feels much softer and brighter”
    • “even and brighten uneven dull skin tone”
  • Unique elastic texture Sometimes Noted
    • “marshmallow fluff cushiony goodness”
    • “feels like stretchy cheese”
    • “initial foam is nice and then it turns slimy”
  • Difficult to rinse Sometimes Noted
    • “takes a long time to wash off cause it's very slimy”
    • “foam feels sticky and doesn't rinse off easily”
    • “requires thorough rinsing due to its unique texture”
  • Versatile application Rarely Noted
    • “use as a wash-off mask for an instant glow-up”
    • “can use a bit more of the powder to make a mask”
    • “multi-purpose powder cleanser”
  • Messy dispensing Rarely Noted
    • “be careful when you first squeeze it out”
    • “gushed out”
    • “struggle daily to figure out how much product to use”
  • Potential for irritation Rarely Noted
    • “screwed up my skin barrier”
    • “transforms into dry, irritated, and bumpy”
    • “stingy when if there is wound on face”
  • Small quantity/Price Rarely Noted
    • “small size, the price is expensive”
    • “won't repurchase due to the high price”
    • “less product than I thought”

Sources: lovi.care, iherb.com, oliveyoung.com, stylekorean.com, skinsort.com, yesstyle.com, and more

Questions and answers

How well does Anua Rice Enzyme Brightening Cleansing Powder work for mature skin?

Anua Rice Enzyme Brightening Cleansing Powder works for mature skin by offering moderate exfoliation with papain and protease to help refine texture, though it lacks specialized ingredients to effectively target wrinkles and fine lines. While it has a safe profile with no harsh ingredients, the formula could benefit from additional hydrators like glycerin to provide optimal moisture.

Clinical, Cosmetic and Investigational Dermatology, 2017

Which ingredients make this cleanser a good fit for mature skin?

Rice Extract, Ceramide Np, Ascorbic Acid, Alpha-Arbutin, and Hydrolyzed Rice Protein help make this cleanser work for mature skin, though this skin type needs extra ingredients for wrinkles and fine lines, plus extra hydrating ingredients like glycerin.

What does Rice Extract do for mature skin?

Rice extract helps mature skin by smoothing out roughness, boosting hydration, and improving elasticity while reducing dark spots. Daily use may also protect against UV damage and support collagen to keep skin looking firm and youthful.

International Journal of Cosmetic Science, 2020International Journal of Molecular Medicine, 2018

What do Ceramides do for mature skin?

Ceramides help keep mature skin feeling soft and smooth by strengthening the moisture barrier and locking in hydration. This type of skin needs ingredients that rebuild lost moisture and protect against dryness to stay comfortable.

Experimental Dermatology, 2025American Journal of Clinical Dermatology, 2003

Where does this cleanser go in a skincare routine for mature skin?

Use this enzyme powder once a week as part of your routine, and you can slowly use it more often if your skin tolerates it well. For this skin type, a product of this type needs added hydrating ingredients like glycerin to keep skin soft.

Can I use this cleanser with retinol, and in what order?

You can use this cleanser in your routine, but a product of this type needs specialized ingredients to smooth wrinkles and extra hydrating ingredients to keep mature skin soft.

How often should I use this cleanser?

Start by using this enzyme powder once a week as an extra step, and if your mature skin tolerates it well and shows good results, you can carefully use it more often. To truly fit this skin type, a product of this type needs specialized ingredients to smooth wrinkles and fine lines, along with extra moisture-binding ingredients like glycerin.

Can this cleanser clog pores, cause breakouts or purging for mature skin?

This cleanser is unlikely to clog pores or cause breakouts for mature skin, as it has a very low risk of irritation and lacks harsh ingredients. A product of this type needs extra hydrating ingredients like glycerin and specialized ingredients to smooth wrinkles and fine lines for this skin type.

Is this cleanser fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017

  • A topical xanthan gum nanogel containing gamma-oryzanol-loaded nanostructured lipid carriers and nanosized TiO2 and MBBT filters demonstrated high photoprotection with an SPF of 34 and no skin irritation or sensitization in a rat model.

    Pharmaceuticals, 2023

  • Enzymatic hydrolysis of codfish skin using SM9913 extracellular protease yielded over 66% of collagen oligopeptide-rich hydrolysates with high bioactivity, including moisture-retention, antioxidant activity, and promotion of human dermal fibroblast cell viability, while proving to be nontoxic and nonirritating.

    Scientific Reports, 2017

  • Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values.

    International Journal of Cosmetic Science, 2020

  • The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model.

    International Journal of Nanomedicine, 2025

  • Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls.

    Natural Product Communications, 2016

  • Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers.

    Experimental Dermatology, 2003

  • Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation.

    Journal of Periodontology, 2009

  • Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream.

    Journal of Cosmetic Dermatology, 2022

  • A non-hydroquinone topical formulation (SKNB19) improved hyperpigmentation by 28.5% in patient self-assessment and 27% in independent reviewer assessment compared with 4% hydroquinone in 18 adult subjects, while showing significantly less irritation and better tolerability.

    Journal of Cosmetic Science, 2020

  • Encapsulation of alpha arbutin in an optimized ethosomal gel significantly improved skin melanin reduction, moisture content, and elasticity in human volunteers compared to conventional formulations.

    Heliyon, 2023

  • Combining a home-based radiofrequency device and arbutin cream reduced mMASI scores by 25.6% and melanin index by 22.8% at 8 weeks compared to baseline in 38 participants.

    Journal of Cosmetic Dermatology, 2025

  • Rice protein hydrolysate and its characteristic peptides Leu-Leu-Lys, Leu-Pro-Lys, and pyroGlu-Lys reduced melanin content, tyrosinase activity, and ROS production in UVB-induced human epidermal melanocyte PIG1 cells by regulating the JNK/Β-Trcp/NFΗB-p65/MITF signaling pathway and lowering TRP-1 and TRP-2 expression.

    Food & Function, 2020

Why other products fit mature skin better

Ingredients

Zea Mays Starch, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Diglycerin, Allantoin, Maltodextrin, Papain, Kaolin, Sodium Bicarbonate, Citric Acid, Sodium Polyacrylate, Water, Rice Powder, Rice Lees Extract, Rice Bran Water, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Rice Extract, Hydrolyzed Rice Protein, Rice Seed Protein, Ceramide Np, Ascorbic Acid, Alpha-Arbutin, Protease, Caprylyl Glycol, Glucose, Glycerin, Tartaric Acid, Lactic Acid

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play

Buy online

Prices checked 10 Oct – 15 Oct 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the Netherlands.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play