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Anua Heartleaf Succinic Moisture Cleansing Foam for mature skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes

Anua Heartleaf Succinic Moisture Cleansing Foam

High

  • HighNormal Skin Fit
  • HighEffectiveness
  • ExcellentSafety

A great choice for mature skin; a few cleansers fit it even better.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers high suitability for your normal skin as salicylic acid and succinic acid provide keratolytic action and mild exfoliation to address wrinkles and fine lines.
  • The cleansing efficacy is excellent due to disodium cocoamphodiacetate and salicylic acid, which effectively remove impurities and decongest pores.
  • The safety profile is excellent, with Houttuynia Cordata Extract and Panthenol soothing the skin and ensuring no irritation for your normal skin.

How to apply

  • Use your cleanser as part of both your AM and PM routine. Start using it daily since your skin is normal and not sensitive.
  • Apply this first in your routine before using your toner, moisturizer, and SPF.
  • Gently massage the cleanser onto your face using circular motions, then rinse well with water. Avoid rubbing your skin too hard.
  • Apply the cleanser directly onto slightly damp skin for the best fresh feeling. Make sure your face is clean of heavy makeup first.
  • Avoid the sensitive eye area while washing. Do a quick patch test before your very first use to be safe.

People Say

★4.6Overall rating based on 200+ reviews

This gel-type cleanser is widely praised by users with sensitive and acne-prone skin for its ability to gently exfoliate and reduce texture without damaging the moisture barrier. While most users report a soothing, non-stripping finish, a minority experience dryness or purging breakouts, particularly those with very dry skin or sensitivity to the active acids.

Highlights

  • Gentle and non-stripping Often Mentioned
    • “skin feels squeaky clean but never too dry”
    • “leaves my face very clean... non stripping”
    • “adjusts to my sensitive skin”
    • “gentle cleansing properties”
  • Can be drying Sometimes Noted
    • “not as moisturizing for my very dry skin”
    • “left it dry... especially for those with sensitive oily skin”
    • “extremely stripping... definitely not for dry skin”
    • “become dry and strip off layers”
  • Improves skin texture/acne Sometimes Noted
    • “reduce textures... really good for oily acne prone skin”
    • “didn't feel as much texture... wasn't breaking out as often”
    • “helped my skin especially after all the small breakouts”
    • “pores being nonexistent”
  • Rich, dense lather Sometimes Noted
    • “lathers nicely... beautiful foam”
    • “creates dense, rich foam”
    • “viscous transparent gel that can be easily lathered”
    • “cloudy and creamy kind of texture”
  • Soothing and calming Sometimes Noted
    • “skin never felt less congested”
    • “helps soothe sensitive skin”
    • “calm inflamed or irritated skin”
  • Caused breakouts/purging Rarely Noted
    • “gave me tiny white bumps all over”
    • “chin and lower left cheek are FREAKING OUT”
    • “destroyed my skin... irritated, red, bumpy”
    • “doesn't get rid of my acne and makes it more irritated”
  • Eye irritation/Bad taste Rarely Noted
    • “get in your eyes and make them sting”
    • “can literally taste it without even trying”
    • “sting your eyes”
  • Ineffective for deep cleaning Rarely Noted
    • “doesn't remove sebum like in the ads”
    • “mild is non existent... BHA definitely is better”
    • “not sure if it does anything for my skin”

Sources: lovi.care, oliveyoung.com, stylekorean.com, skinsort.com, yesstyle.com, reddit.com, and more

Questions and answers

What makes ANUA Heartleaf Succinic Moisture Cleansing Foam a great fit for mature skin?

ANUA Heartleaf Succinic Moisture Cleansing Foam is a great fit for mature skin because salicylic acid and succinic acid gently exfoliate to help smooth out fine lines and wrinkles. At the same time, panthenol and heartleaf extract help keep the skin calm and comfortable without causing irritation.

Journal of Cosmetic Dermatology, 2025American Journal of Clinical Dermatology, 2002

Which ingredients make this cleanser a good fit for mature skin?

This cleanser is a great fit for mature skin because salicylic acid and succinic acid gently smooth away fine lines, while glycerin and ceramides keep your skin soft and hydrated. It also includes panthenol and calming plant extracts, which help soothe the skin and are unlikely to cause irritation.

Journal of Cosmetic Dermatology, 2025American Journal of Clinical Dermatology, 2002

What does Succinic Acid do for mature skin?

Succinic acid helps protect mature skin by fighting oxidative damage, slowing down cellular aging, and supporting collagen. For best results on mature skin, a product of this type needs additional hydrating ingredients like hyaluronic acid and nourishing antioxidants to improve firmness and smooth fine lines.

Photochemistry and Photobiology, 2025International Journal of Molecular Sciences, 2025

What does Salicylic Acid do for mature skin?

Salicylic acid helps smooth and firm mature skin by boosting collagen and elasticity while reducing roughness and wrinkles. It is unlikely to cause irritation when used correctly, but this skin type also needs extra hydrating ingredients to stay soft and plump.

Aesthetic Plastic Surgery, 2025

Where does this cleanser go in a skincare routine for mature skin?

This cleanser is used in the morning and evening as part of a routine for mature skin. It gently clears away impurities while salicylic acid and succinic acid help smooth out fine lines and wrinkles.

Can I use this cleanser with retinol, and in what order?

You can use this cleanser in your routine alongside retinol, applying it in the evening before your retinol treatment. The gentle formula containing panthenol helps soothe the skin and is unlikely to cause irritation when combined with active treatments.

American Journal of Clinical Dermatology, 2002

How often should I use this cleanser?

You can use this cleanser twice a day as part of your morning and evening routine. It gently washes away impurities while helping to smooth fine lines and keep your skin calm.

Can this cleanser clog pores, cause breakouts or purging for mature skin?

This cleanser is unlikely to clog pores or cause breakouts for mature skin because salicylic acid and succinic acid help clear impurities and keep pores decongested. Panthenol and heartleaf extract also soothe the skin, supporting a safe experience without irritation.

Journal of Cosmetic Dermatology, 2025American Journal of Clinical Dermatology, 2002

Can I use this cleanser around the eyes or on my body?

This cleanser is a great fit for mature skin, helping to smooth wrinkles and fine lines while keeping the skin calm and comfortable. Because the skin around the eyes is very thin, a cleanser used there needs gentle soothing ingredients and a mild formula that cleans without causing irritation.

Surgical and Radiologic Anatomy, 2002Journal of Cosmetic Dermatology, 2025

Is this cleanser fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • A moisturizer containing licochalcone A, 1,2-decanediol, L-carnitine, and salicylic acid significantly reduced noninflammatory, inflammatory, and total acne lesion counts compared to a vehicle control in Thai patients during a 12-week maintenance phase.

    BioMed Research International, 2020

  • A panthenol-enriched mask significantly decreased erythema and hyperpigmentation, increased sebum and stratum corneum moisture, and reduced transepidermal water loss compared to a saline dressing in 60 subjects undergoing facial laser treatment.

    Journal of Cosmetic Dermatology, 2025

  • Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.

    American Journal of Clinical Dermatology, 2002

  • A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability.

    The Journal of Dermatological Treatment, 2017

  • Treatment with a facial cream gel containing a biotechnological phytocomplex, niacinamide, and succinic acid increased skin microbial diversity and reduced C. acnes abundance, lesion counts, sebum, and acne severity in 44 subjects with mild-moderate acne over 56 days.

    Journal of Cosmetic Dermatology, 2024

  • Treatment with a lotion containing a phytocomplex, niacinamide, and succinic acid increased skin microbial alpha diversity, reduced Cutibacterium acnes relative abundance, and improved acne severity and clinical symptoms in 43 subjects with truncal mild-moderate acne.

    Skin Research and Technology, 2024

  • Treatment with plant-derived exosomes combined with non-cross-linked hyaluronic acid and succinic acid improved facial hyperpigmentation in two patients.

    Cureus, 2026

  • Cryotherapy with liquid nitrogen achieved a higher cure rate (39%) than salicylic acid (24%) and a wait-and-see approach (16%) for cutaneous warts at 13 weeks in primary care patients.

    CMAJ, 2010

  • Treatment with 2% supramolecular salicylic acid hydrogel resulted in a regression and markedly improvement rate of 51.01% compared to 43.10% for Adapaline gel in patients with mild to moderate facial acne vulgaris, showing no significant difference in efficacy.

    Journal of Cosmetic Dermatology, 2024

  • Topical 5% benzoyl peroxide plus salicylic acid achieved the greatest lesion reduction at early 2 to 4 week time points compared to benzoyl peroxide, clindamycin, and combination benzoyl peroxide/clindamycin, while 5% benzoyl peroxide plus salicylic acid and combination benzoyl peroxide/clindamycin showed similar efficacy at 10 to 12 weeks in acne patients.

    Journal of the American Academy of Dermatology, 2010

  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017

  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020

  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001

Ingredients

Water, Disodium Cocoamphodiacetate, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Glycerin, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Disodium 2-Sulfolaurate, Sodium Chloride, Methylpropanediol, Houttuynia Cordata Extract, Quillaja Saponaria Bark Extract, Cynanchum Atratum Extract, Althaea Rosea Flower Extract, Chitosan, 1,2-Hexanediol, Caprylyl Glycol, Tromethamine, Coco-Glucoside, Panthenol, Salicylic Acid, Succinic Acid, Butylene Glycol, Lauryl Hydroxysultaine, Polyglyceryl-4 Caprate, Sodium Cocoyl Isethionate, Sodium Citrate, Sodium Phytate, Hexylene Glycol, Ethylhexylglycerin, Citric Acid, Protease, Caprylic Capric Triglyceride, Hydrogenated Lecithin, Ceramide Np, Dipropylene Glycol, Pentylene Glycol, Cholesterol

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play