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BYOMA vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and ILIA Beauty are contemporary skincare brands that offer thoughtful moisturizers alongside cleansers, serums, and toners. While the British brand focuses on nourishing tri-ceramide and squalane, the Canadian brand is widely loved for the gentle, hydrating compositions of its clean, conscious beauty products. The former suits dry skin and dry sensitive skin best, whereas the latter suits dry, normal, and combination skin. They primarily differ in their foundational ingredients, target skin types, and geographic origins.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular BYOMA and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs ILIA Beauty products

BYOMA vs ILIA Beauty moisturizers

Questions and answers

BYOMA or ILIA Beauty: which is better?

BYOMA fits dry skin and sensitive skin with Superior levels across multiple products on this page, whereas ILIA Beauty has only Average fits for its single product. Reviewers mostly mention that BYOMA offers lightweight, fast-absorbing, and barrier-strengthening moisturizers.

What is the difference between BYOMA and ILIA Beauty?

BYOMA offers a wide range of products that fit dry skin and sensitive skin at a Superior level, whereas ILIA Beauty features only The Base Face Milk, which rates as Average for those skin types.

BYOMA or ILIA Beauty: which moisturizer is better?

For moisturizers, BYOMA offers multiple options with a Superior Lovi fit for dry skin, while ILIA Beauty features only The Base Face Milk, which has an Average Lovi fit for dry skin. BYOMA moisturizers on this page are mostly noted for strengthening the skin barrier and providing instant hydration.

Which is more affordable, BYOMA or ILIA Beauty?

The provided page and study facts do not contain pricing information to determine whether BYOMA or ILIA Beauty is more affordable.

Which causes fewer breakouts, BYOMA or ILIA Beauty?

BYOMA products on this page are rated High for acne-prone skin, while ILIA Beauty has only one moisturizer rated Average for acne-prone skin, though BYOMA reviewers sometimes note breakouts and acne as an issue.

When was each brand founded and who currently owns BYOMA and ILIA Beauty?

BYOMA was founded in 2022 in the United Kingdom and is currently owned by Bansk Group. ILIA Beauty was founded in 2011 in Canada and is currently owned by Famille C.

How many products from each brand are listed on the page, and what are their respective fragrance ingredients?

BYOMA has 17 products listed on the page, with 16 listing no fragrance and the Smoothing Body Serum containing fragrance, while ILIA Beauty has 1 product listed, which lists no fragrance in its ingredients.

Which brand offers products with a Superior Lovi fit level for dry and sensitive skin types?

BYOMA offers products on this page with a Superior Lovi fit level for dry skin and dry sensitive skin, whereas ILIA Beauty does not reach a Superior fit level for either of those skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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