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BYOMA vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and ILIA Beauty are contemporary skincare brands that offer thoughtful moisturizers alongside cleansers, serums, and toners. While the British brand focuses on nourishing tri-ceramide and squalane, the Canadian brand is widely loved for the gentle, hydrating compositions of its clean, conscious beauty products. The former suits dry skin and dry sensitive skin best, whereas the latter suits dry, normal, and combination skin. They primarily differ in their foundational ingredients, target skin types, and geographic origins.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular BYOMA and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs ILIA Beauty products

BYOMA vs ILIA Beauty moisturizers

Questions and answers

BYOMA or ILIA Beauty: which is better?

BYOMA fits dry skin and dry sensitive skin with Superior levels on Lovi, whereas ILIA Beauty shows Average levels for all skin types. BYOMA offers a large selection of barrier-strengthening moisturizers and cleansers, while the products on this page for ILIA Beauty include only one moisturizer.

What is the difference between BYOMA and ILIA Beauty?

BYOMA offers a wide range of seventeen skincare products featuring items like barrier-strengthening moisturizers and cleansers, whereas ILIA Beauty features only one product on this page, The Base Face Milk. Lovi rates most BYOMA products at a Superior or High fit for dry and dry sensitive skin, while The Base Face Milk has an Average fit across all skin types.

BYOMA or ILIA Beauty: which moisturizer is better?

BYOMA offers multiple moisturizers with superior or high Lovi fit levels across skin types, whereas ILIA Beauty features only one moisturizer with an average fit level. Reviewers mostly note that BYOMA provides lightweight, fast-absorbing, and barrier-strengthening moisturizers.

Which is more affordable, BYOMA or ILIA Beauty?

The provided page facts do not contain pricing information to determine whether BYOMA or ILIA Beauty is more affordable.

Which causes fewer breakouts, BYOMA or ILIA Beauty?

BYOMA products on this page are rated as having a High fit for acne-prone skin, whereas breakouts are sometimes noted by reviewers. ILIA Beauty features only one product on this page with an Average fit for acne-prone skin.

When was BYOMA founded compared to ILIA Beauty?

BYOMA was founded in 2022, whereas ILIA Beauty was founded earlier in 2011.

How many products from BYOMA contain fragrance?

Only 1 of the 17 products on this page from BYOMA contains fragrance, which is the Smoothing Body Serum. The remaining 16 products list no fragrance.

Which skin types do BYOMA's brand-focused routines fit best?

BYOMA's brand-focused routines fit dry skin, dry sensitive skin, and mature skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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