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BYOMA vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and ILIA Beauty are modern skincare lines that offer thoughtful ranges of moisturizers alongside other essentials. The British brand is known for cleansers, serums, and toners formulated with a tri-ceramide complex and squalane, suiting dry and oily skin best by delivering targeted moisture and balance, while the Canadian brand is known for nourishing formulas suiting dry, normal, and combination skin best. Both companies differ in their specific offerings and target concerns, with the former utilizing key ingredients to improve barrier hydration and fight oxidative stress, and the latter refining daily routines through clean, conscious beauty.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular BYOMA and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs ILIA Beauty products

BYOMA vs ILIA Beauty moisturizers

Questions and answers

BYOMA or ILIA Beauty: which is better?

BYOMA offers a much larger selection of skincare products on this page compared to ILIA Beauty, which features only a single moisturizer. BYOMA is rated as a Superior fit for dry skin through its hydrating serums, rich creams, and facial mists.

What is the difference between BYOMA and ILIA Beauty?

BYOMA offers a broad range of 17 skincare products on this page tailored for dry, oily, and oily acne-prone skin, while ILIA Beauty features just one moisturizer, The Base Face Milk, which has an Average Lovi fit level across all skin types.

BYOMA or ILIA Beauty: which moisturizer is better?

BYOMA offers a much wider range of moisturizers compared to ILIA Beauty on this page, which features only one moisturizer, The Base Face Milk. Lovi rates BYOMA moisturizers like the Hydrating Serum and Moisturizing Rich Cream as having a Superior fit for dry skin.

Which is more affordable, BYOMA or ILIA Beauty?

The provided page facts do not contain pricing information, so a comparison of affordability between BYOMA and ILIA Beauty cannot be made.

Which causes fewer breakouts, BYOMA or ILIA Beauty?

Comparing breakouts between the two brands on this page is not straightforward because reviewers sometimes note breakouts and acne for BYOMA while ILIA Beauty has only one product listed with no review data on breakouts.

When were BYOMA and ILIA Beauty founded and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while ILIA Beauty was founded in 2011 in Canada and is owned by Famille C.

Which brand has more products listed without fragrance, and how many does BYOMA have?

BYOMA has more products listed without fragrance, and 16 of the 17 products on this page list no fragrance. ILIA Beauty has only 1 product on this page, which also lists no fragrance.

How does the Lovi fit level for dry skin compare between BYOMA's Hydrating Serum and ILIA Beauty's The Base Face Milk?

For dry skin, Lovi rates BYOMA's Hydrating Serum at a Superior fit level. In comparison, Lovi rates ILIA Beauty's The Base Face Milk at an Average fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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