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Shiseido vs Charlotte Tilbury

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Charlotte Tilbury are established skincare brands offering distinct approaches to daily care. Shiseido is a Japanese brand founded in 1872 that is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with nourishing glycerin. Charlotte Tilbury is a British brand founded in 2013 whose products on this page cover moisturizers and eye products. While both suit different needs, the Japanese brand suits mature skin and skin with dark spots best owing to their targeted formulations, whereas the British brand offers specific solutions like the Collagen Superfusion Facial Oil.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

en.wikipedia.orgcosmeticsbusiness.com

This page compares some of the most popular Shiseido and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Charlotte Tilbury products

People Say

ShiseidoCharlotte Tilbury
  • Deep hydration Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue”
  • Luxurious and lightweight texture Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “rich and nourishing — Charlotte Tilbury Charlotte's Magic Cream”
    • “sinks in well — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • Radiance and brightening Often MentionedMostly Mentioned
    • “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream”
    • “under eyes look brighter — Charlotte Tilbury Magic Eye Rescue”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Makeup base and compatibility Rarely NotedMostly Mentioned
    • “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream”
    • “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • Anti-aging and skin smoothing Often MentionedSometimes Noted
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “instantly smoothed out lines — Charlotte Tilbury Magic Eye Rescue”
  • Pleasant scent and experience Sometimes NotedOften Mentioned
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “smells like spa — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • High price point Mostly MentionedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Shiseido Ultimune Power Infusing Concentrate”
    • “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream”
    • “not worth the splurge — Charlotte Tilbury Magic Eye Rescue”
  • Strong fragrance and scent Often MentionedOften Mentioned
    • “grandma perfume smell — Charlotte Tilbury Charlotte's Magic Cream”
    • “scent too strong — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Clogged pores and breakouts Rarely NotedOften Mentioned
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “gave me acne — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • Greasy finish or heavy feel Rarely NotedOften Mentioned
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “slightly tacky — Shiseido Eudermine Revitalizing Essence”
    • “too greasy for oily skin — Charlotte Tilbury Charlotte's Magic Cream”

Questions and answers

Shiseido or Charlotte Tilbury: which is better?

Shiseido is better for anti-aging and deep hydration across the products on this page, while Charlotte Tilbury is better for radiance, brightening, and makeup compatibility. Both brands share a high price point.

What is the difference between Shiseido and Charlotte Tilbury?

Shiseido does better for deep hydration, while Charlotte Tilbury does better for radiance and brightening. Shiseido also performs better for anti-aging and skin smoothing among the products on this page.

Shiseido or Charlotte Tilbury: which moisturizer is better?

Shiseido and Charlotte Tilbury both offer hydrating moisturizers on this page, but Shiseido stands out for anti-aging and skin smoothing while Charlotte Tilbury excels in radiance and brightening. For dry skin, Shiseido features options like Essential Energy Hydrating Cream with a high Lovi fit level, whereas Charlotte Tilbury offers Charlotte's Magic Cream with a high Lovi fit level for dry skin.

Which is more affordable, Shiseido or Charlotte Tilbury?

Both Shiseido and Charlotte Tilbury share a high price point across the products on this page.

Which causes fewer breakouts, Shiseido or Charlotte Tilbury?

Charlotte Tilbury causes fewer breakouts on the products on this page, whereas reviewers sometimes note clogged pores and breakouts as a drawback for Shiseido.

How do the founding years and countries of origin compare between Shiseido and Charlotte Tilbury?

Shiseido was founded in 1872 in Japan, whereas Charlotte Tilbury was founded in 2013 in the United Kingdom and has been owned by Puig since 2020.

Which brand has more products that list no fragrance in their ingredients, Shiseido or Charlotte Tilbury?

Charlotte Tilbury has more products that list no fragrance, as every product on its page lists no fragrance in its ingredients. In comparison, only 5 of 20 products on the Shiseido page list no fragrance.

What are the specific skin types that Shiseido fits best according to its brand-focused routines?

According to its brand-focused routines, Shiseido fits mature skin, skin with dark spots, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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