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Shiseido vs Charlotte Tilbury

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

en.wikipedia.orgcosmeticsbusiness.com

This page compares some of the most popular Shiseido and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Charlotte Tilbury products

People Say

ShiseidoCharlotte Tilbury
  • Deep hydration Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue”
  • Luxurious and lightweight texture Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “rich and nourishing — Charlotte Tilbury Charlotte's Magic Cream”
    • “sinks in well — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • Radiance and brightening Often MentionedMostly Mentioned
    • “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream”
    • “under eyes look brighter — Charlotte Tilbury Magic Eye Rescue”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Makeup base and compatibility Rarely NotedMostly Mentioned
    • “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream”
    • “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “Great base for makeup — Shiseido Essential Energy Hydrating Cream”
  • Anti-aging and skin smoothing Often MentionedSometimes Noted
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “instantly smoothed out lines — Charlotte Tilbury Magic Eye Rescue”
  • Pleasant scent and experience Sometimes NotedOften Mentioned
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “smells like spa — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • High price point Mostly MentionedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Shiseido Ultimune Power Infusing Concentrate”
    • “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream”
    • “not worth the splurge — Charlotte Tilbury Magic Eye Rescue”
  • Strong fragrance and scent Often MentionedOften Mentioned
    • “grandma perfume smell — Charlotte Tilbury Charlotte's Magic Cream”
    • “scent too strong — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Clogged pores and breakouts Rarely NotedOften Mentioned
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “gave me acne — Charlotte Tilbury Collagen Superfusion Facial Oil”
  • Greasy finish or heavy feel Rarely NotedOften Mentioned
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “slightly tacky — Shiseido Eudermine Revitalizing Essence”
    • “too greasy for oily skin — Charlotte Tilbury Charlotte's Magic Cream”

Questions and answers

Shiseido or Charlotte Tilbury: which is better?

Shiseido is a better fit for mature, sensitive, and dry sensitive skin on this page, while Charlotte Tilbury offers fragrance-free options. Both brands share a high price point.

What is the difference between Shiseido and Charlotte Tilbury?

Shiseido offers a larger range of products on this page with high to superior Lovi fit levels for mature and sensitive skin types, whereas Charlotte Tilbury features far fewer products centered around rich moisturizers like Charlotte's Magic Cream. Reviewers note that Shiseido does better for anti-aging and deep hydration, while Charlotte Tilbury performs better for radiance and makeup compatibility.

Shiseido or Charlotte Tilbury: which moisturizer is better?

For moisturizers on this page, Shiseido achieves a Lovi fit level of Superior for mature skin with its Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream, while Charlotte Tilbury reaches a Lovi fit level of Superior for mature skin with Charlotte's Magic Cream. Reviewers note that Shiseido offers firming and line-reducing moisturizers while Charlotte Tilbury provides hydrating moisturizers.

Which is more affordable, Shiseido or Charlotte Tilbury?

Both Shiseido and Charlotte Tilbury share a high price point among the products on this page, so neither brand is more affordable.

Which causes fewer breakouts, Shiseido or Charlotte Tilbury?

Charlotte Tilbury causes fewer breakouts because Shiseido products on this page have reviewers noting clogged pores and breakouts, while Charlotte Tilbury does not have this issue mentioned.

Which brand has been around longer, Shiseido or Charlotte Tilbury?

Shiseido has been around much longer, having been founded in Japan in 1872, whereas Charlotte Tilbury was founded in the United Kingdom in 2013.

Do Shiseido or Charlotte Tilbury products contain added fragrance?

Shiseido products on this page often contain fragrance, with only 5 out of 20 products listing no added fragrance. In contrast, every Charlotte Tilbury product on this page lists no fragrance in its ingredients.

Which brand has more products listed on the page for mature skin?

Shiseido has more products listed on the page for mature skin, with twenty options compared to Charlotte Tilbury's three.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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