Hada Labo vs Shu Uemura
Hada Labo and Shu Uemura are celebrated Japanese skincare brands known for their gentle makeup removers, nourishing moisturizers, and transformative cleansing oils. The former relies on advanced science, utilizing hyaluronic acid and other key ingredients in hydrating toners like the Gokujyun Lotion and Shirojyun Premium Whitening Lotion to suit dry and acne-prone skin, while the latter offers meticulously crafted formulas that suit all skin types and maintain comfort. They primarily differ in their target audiences and foundational portfolios, as the Rohto-owned brand focuses heavily on restoring moisture and supporting the skin barrier for specific concerns, whereas the L'Oreal-owned brand delivers universally adaptable, luxurious cleansing solutions.
Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..
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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.
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This page compares some of the most popular Hada Labo and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Hada Labo vs Shu Uemura products
Questions and answers
Hada Labo or Shu Uemura: which is better?
Hada Labo is generally better for dry, acne-prone, and oily acne-prone skin types on this page, whereas Shu Uemura offers a cleansing oil with lower fit ratings across most skin types. Hyaluronic acid helps improve skin hydration and moisture.
What is the difference between Hada Labo and Shu Uemura?
Hada Labo is a better fit for dry and acne-prone skin on this page, while Shu Uemura offers only a single cleansing oil with lower fit levels. Hyaluronic acid helps provide deep hydration in Hada Labo formulas.
Which is more affordable, Hada Labo or Shu Uemura?
Hada Labo provides products on this page that reviewers often mention for offering value and versatility. Shu Uemura has no fit ratings or mentions regarding affordability on this page.
Which causes fewer breakouts, Hada Labo or Shu Uemura?
Hada Labo causes fewer breakouts on the products on this page, achieving a High fit for acne-prone skin, whereas Shu Uemura earns a Low fit for acne-prone skin. Topical hyaluronic acid helps maintain skin hydration.
When were Hada Labo and Shu Uemura founded and who owns them?
Hada Labo was founded in 2004 in Japan and is owned by Rohto Pharmaceutical Co., Ltd. Shu Uemura was founded in 1967 in Japan and is owned by L'Oréal S.A.
Do any Hada Labo or Shu Uemura products contain fragrance?
Every Hada Labo and Shu Uemura product on this page lists no fragrance in its ingredients.
How does the Lovi fit level for dry skin compare between Hada Labo's Gokujyun Lotion and Shu Uemura's cleansing oil?
Hada Labo's Gokujyun Lotion achieves a Superior Lovi fit level for dry skin, whereas Shu Uemura's cleansing oil only reaches an Average fit level. Hyaluronic acid helps provide deep hydration for dry skin types.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effect of Camellia japonica oil on human type I procollagen production and skin barrier function
Preparation and characterization of a lecithin nanoemulsion as a topical delivery system
The anti-wrinkles properties of sodium acetylated hyaluronate
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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