🇮🇪Ireland

Anua Niacinamide 10% + TXA 4% Serum for dry skin

High

  • HighDry Skin Fit
  • HighEffectiveness
  • HighSafety

A great choice for dry skin; a few serums fit it even better.

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Highly suitable for your dry skin as niacinamide and hyaluronic acid work to hydrate and improve your skin barrier function, while glycerin and panthenol provide humectant and barrier repair benefits.
  • The serum offers excellent brightening and evening of skin tone due to the presence of niacinamide and tranexamic acid in moderate concentrations.
  • The safety profile is excellent, with no risks of irritation for your dry skin due to the absence of prohibited or harsh ingredients.

How to apply

  • Apply this serum PM, starting 3×/week and working up to daily use as your skin adjusts.
  • Place the serum after cleansing and toner, but right before your moisturizer.
  • Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
  • Apply the serum on slightly damp skin to help lock in extra moisture.
  • Avoid the eye area and do a patch test before your first use.

People Say

★4.6Overall rating based on 2.5k+ reviews

Based on a very large amount of data, this serum is highly effective at fading post-acne marks and evening out skin tone, with many users reporting a radiant glow within weeks. While generally well-tolerated and hydrating for many, a significant number of users find the serum leaves a sticky residue, and a smaller portion experience breakouts or irritation, possibly due to the high niacinamide concentration.

Highlights

  • Fades dark spots Mostly Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring.”
    • “Fades my dark spots so well... noticed a brightening effect within two-three weeks.”
    • “Helped fade my postpartum spots!”
    • “Getting rid of acne marks on my face.”
  • Brightens skin Often Mentioned
    • “Gives my skin a beautiful, healthy glow.”
    • “My face visibly brighten[ed].”
    • “Skin looks healthier and brighter.”
    • “Wake up to a brighter skin.”
  • Sticky finish Often Mentioned
    • “Left such a gross tacky finish that refused to dry.”
    • “Serum is so sticky... even if I use a tiny drop.”
    • “Feels sticky to me.”
    • “Has a slightly tacky finish to it.”
  • Hydrating Sometimes Noted
    • “Sinks right into my skin.”
    • “Feels quite hydrating... tightness disappears.”
    • “Doesn't clash with other parts of my routine.”
    • “Leaves skin silky-smooth.”
  • Improves texture Sometimes Noted
    • “Reduction in texture from acne scarring.”
    • “Skin feels plump and bouncy.”
    • “Smoothing out small bumps.”
    • “Pore minimization, skin tightening.”
  • Caused breakouts Sometimes Noted
    • “Broke me out.”
    • “My forehead is full [of] acne.”
    • “Caused tiny bumps/whiteheads.”
    • “Started getting acne... not sure if it's because of this.”
  • Caused irritation Rarely Noted
    • “Irritated my skin at first.”
    • “Might be irritating to some skin types.”
    • “Stinging sensation upon application.”
    • “Too strong for sensitive skin.”
  • Slow results Rarely Noted
    • “Did nothing for my skin.”
    • “Haven't noticed much of a difference.”
    • “Not as fast as [I] want it to be.”
    • “Saw very minimal results.”

Sources: lovi.care, oliveyoung.com, yesstyle.com, stylevana.com, reddit.com, skinsort.com, and more

Questions and answers

What makes Anua Niacinamide 10% + TXA 4% Serum a great fit for dry skin?

This serum is a great fit for dry skin because niacinamide and hyaluronic acid help hydrate and improve your skin barrier, while glycerin and panthenol provide deep moisture. It also has an excellent safety profile with no harsh ingredients, making it very unlikely to cause irritation.

Clinical, Cosmetic and Investigational Dermatology, 2017The Journal of Dermatological Treatment, 2017

Which ingredients make this serum a good fit for dry skin?

This serum is a great fit for dry skin because niacinamide and hyaluronic acid help hydrate and strengthen your skin, while glycerin and panthenol bring moisture and repair benefits. It is also very safe and unlikely to cause irritation.

Clinical, Cosmetic and Investigational Dermatology, 2017The Journal of Dermatological Treatment, 2017

What does Niacinamide do for dry skin?

Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.

Journal of Cosmetic Dermatology, 2004Journal of Cosmetic Dermatology, 2026

What does Tranexamic Acid do for dry skin?

Tranexamic acid helps repair and strengthen the outer barrier of dry skin, which keeps moisture locked in and improves hydration. This ingredient is unlikely to cause irritation and may help soothe redness while supporting overall skin recovery.

International Journal of Dermatology, 2014Journal of Cosmetic Dermatology, 2024

Where does this serum go in a skincare routine for dry skin?

This serum goes in your evening routine after cleansing and before moisturizing, which keeps things simple and safe around sun exposure.

Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first to hydrate your dry skin and strengthen your skin barrier before your retinol step, as the gentle formula is unlikely to cause irritation.

Clinical, Cosmetic and Investigational Dermatology, 2017The Journal of Dermatological Treatment, 2017

How often should I use this serum?

This treatment serum is used in the evening as part of your routine. It is a great fit for your dry skin because ingredients like hyaluronic acid, glycerin, and panthenol hydrate and repair your skin barrier.

Clinical, Cosmetic and Investigational Dermatology, 2017The Journal of Dermatological Treatment, 2017

Can this serum clog pores, cause breakouts or purging for dry skin?

This serum is a great fit for dry skin and is unlikely to cause irritation, but some shoppers do mention breakouts. Because it contains ingredients that hydrate and support your skin barrier, it helps keep skin feeling smooth and calm.

Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability.

    The Journal of Dermatological Treatment, 2017
  • Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer.

    The British Journal of Dermatology, 2002
  • Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.

    American Journal of Clinical Dermatology, 2002
  • Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.

    Journal of Cosmetic Dermatology, 2021
  • Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.

    The Journal of Investigative Dermatology, 2008
  • Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.

    Dermatologic Surgery, 2005
  • Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.

    Journal of Drugs in Dermatology, 2011
  • Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.

    Clinical Oral Investigations, 2022
  • Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.

    BMC Oral Health, 2019
  • Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.

    Journal of Cosmetic Dermatology, 2019
  • Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans.

    Arzneimittel-Forschung, 2000
  • Hyaluronic acid, hyaluronic acid plus dexpanthenol, and isotonic saline nasal sprays all significantly improved dry nose symptoms over four weeks in 240 patients, with hyaluronic acid plus dexpanthenol providing superior nasal moisturisation compared to the other two.

    Auris, Nasus, Larynx, 2020
  • Topical gel containing chitosan, 0.2% chlorhexidine, allantoin and dexpanthenol did not improve postoperative comfort regarding swelling and pain, but improved the wound's aesthetic appearance following impacted lower third molar extraction compared to no gel.

    Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
  • A topical gel containing chitosan, chlorhexidine, allantoin, and dexpanthenol significantly reduced postoperative pain, trismus, swelling, and analgesic consumption, while improving wound healing after third molar surgery compared to a placebo.

    Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
  • An overnight patch containing Allium cepa extract and allantoin safely promotes scar healing after dermatologic surgery, resulting in significantly greater reductions in observer- and patient-assessed POSAS scores compared to no treatment.

    Aesthetic Plastic Surgery, 2018

Ingredients

Water, Niacinamide, Glycerin, Butylene Glycol, 1,2-Hexanediol, Betaine, Panthenol, Hyaluronic Acid, Allantoin, Tocopherol, Ethylhexylglycerin, Xanthan Gum, Disodium Edta

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 10 Oct – 2 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Ireland.

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