Simple vs Elemis
Simple and Elemis are British skincare brands known for offering gentle cleansers, moisturizers, and toners formulated with glycerin. Simple suits oily skin and acne-prone skin best with niacinamide, whereas Elemis suits dry skin and mature skin best with shea butter. While both brands harness glycerin to improve hydration and barrier function, they differ through their distinct ingredients and target skin types.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular Simple and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs Elemis products
People Say
Gentle on sensitive skin Mostly MentionedRarely Noted
- “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
- “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
- “no artificial perfume — Simple Hydrating Light Moisturiser”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
Hydration and moisture Mostly MentionedMostly Mentioned
- “banished dryness within days — Simple Replenishing Rich Moisturiser”
- “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
Lightweight and non-greasy texture Often MentionedMostly Mentioned
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “whipped silk feel — Elemis Superfood Midnight Facial”
- “cloud-light gel formula — Elemis Pro-Collagen Eye Revive Mask”
- “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
Skin smoothing and radiance Not notedMostly Mentioned
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
- “skin feels baby soft — Elemis Papaya Enzyme Peel”
- “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
Affordable price and value Often MentionedNot noted
- “great value for money — Simple Kind to Skin Soothing Facial Toner”
- “super affordable — Simple Hydrating Light Moisturiser”
- “Can't beat the price for the quality. — Simple Micellar Water”
Effective cleansing and makeup removal Sometimes NotedSometimes Noted
- “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
- “Best morning cleanser — Simple Refreshing Facial Wash”
- “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
High price point Not notedMostly Mentioned
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Caused breakouts or skin reactions Sometimes NotedSometimes Noted
- “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
- “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
- “clogged my pores — Elemis Papaya Enzyme Peel”
- “Gave me tiny bumps on my forehead. — Simple Micellar Water”
Insufficient hydration or richness Often MentionedRarely Noted
- “not hydrating enough for winter — Elemis Superfood Midnight Facial”
- “Great product, a bit heavy. — Elemis Pro-Collagen Night Cream”
- “need more moisture — Elemis Peptide4 Eye Recovery Cream”
- “not moisturizing enough — Simple Hydrating Light Moisturiser”
Simple vs Elemis routines for dry skin
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Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
€9.10
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€14.28
-
Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
€102.00
-
SPF
Pro-Collagen Marine Cream
Morning
€83.90
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
€50.40
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
€45.90
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
-
Cleanser
Refreshing Facial Wash
Morning · Evening · Once a week
€7.24
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€14.28
-
Moisturizer
Replenishing Rich Moisturiser
Morning · Evening · Once a week
€6.04
-
SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
€32.81
-
Pre-Cleanser
Micellar Cleansing Water
Evening · Once a week
€11.99
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
€14.94
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
Simple vs Elemis routines for oily skin
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Cleanser
Refreshing Facial Wash
Morning · Evening · Once a week
€7.24
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Replenishing Rich Moisturiser
Morning · Evening · Once a week
€6.04
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
€15.64
-
Pre-Cleanser
Micellar Cleansing Water
Evening · Once a week
€11.99
-
Cleansing Toner
Pixi Glow Tonic
Evening
€34.00
-
Serum or Treatment
The Ordinary Niacinamide 10% + Zinc 1%
Evening · Once a week
€8.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
€9.10
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
€83.90
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
€50.40
-
Cleansing Toner
Balancing Lavender Toner
Evening
€28.76
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
€44.20
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
Simple vs Elemis routines for combination skin
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Cleanser
Refreshing Facial Wash
Morning · Evening · Once a week
€7.24
-
Hydrating Toner
La Mer The Tonic
Morning · Once a week
€115.30
-
Moisturizer
Replenishing Rich Moisturiser
Morning · Evening · Once a week
€6.04
-
Pre-Cleanser
Micellar Cleansing Water
Evening · Once a week
€11.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€22.99
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
€14.94
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
€9.10
-
Hydrating Toner
La Mer The Tonic
Morning · Once a week
€115.30
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
€83.90
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
€50.40
-
Cleansing Toner
Balancing Lavender Toner
Evening
€28.76
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
€44.20
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
Questions and answers
Simple or Elemis: which is better?
Simple tends to be better for value and gentle care on sensitive skin, whereas Elemis excels in lightweight textures, skin smoothing, and radiance. Both brands deliver equal routine fit levels across all skin types.
What is the difference between Simple and Elemis?
Simple offers more affordable, fragrance-free products that reviewers find gentle on sensitive skin, whereas Elemis provides more luxurious, highly fragranced items that reviewers praise for smoothing skin texture and adding a radiant glow.
Simple or Elemis for dry skin?
Both Simple and Elemis have a High routine fit for dry skin. Simple offers fragrance-free, budget-friendly hydration with glycerin, while Elemis delivers luxurious, highly rated moisturizers featuring shea butter.
Simple or Elemis: which cleanser is better?
Simple offers the Refreshing Facial Wash, while Elemis features cleansers like the Dynamic Resurfacing Facial Wash and Superfood Facial Wash. Simple is better for sensitive skin, whereas Elemis excels in skin smoothing and radiance.
Which is more affordable, Simple or Elemis?
Simple is more affordable, as reviewers mostly mention its affordable price and value, whereas Elemis has a mostly mentioned high price point.
Simple or Elemis: which brand has better fragrance-free options?
Simple is the better choice for fragrance-free options because every product on this page lists no fragrance in its ingredients, whereas only 4 of 22 Elemis products on this page are fragrance-free.
Simple or Elemis: which is better for anti-aging and mature skin routines?
Simple and Elemis both achieve an overall High routine fit for mature skin, but Elemis offers specialized options like the Pro-Collagen Marine Cream which has a Superior fit level for mature skin. Niacinamide in Simple products may help control skin aging.
Simple or Elemis: which brand is owned by Unilever?
Simple is owned by Unilever, whereas Elemis is owned by the L'Occitane Group.
Simple or Elemis for oily skin?
Both Simple and Elemis have a High routine fit for oily skin. Simple is often preferred for offering affordable everyday basics, while Elemis is praised for its luxurious textures.
Simple or Elemis: which moisturizer is better?
Simple offers lightweight and value-friendly moisturizers, while Elemis provides luxurious texture moisturizers with a high price point. Both brands feature high and equal routine fits for dry skin.
Simple or Elemis for sensitive skin?
Simple is better for sensitive skin because it is gentler and every product on this page lists no fragrance, whereas Elemis products often contain strong fragrance and may cause skin irritation.
Simple or Elemis for acne-prone skin?
Both Simple and Elemis have an equivalent High routine fit for acne-prone skin on the products on this page. Reviewers note that Simple offers gentle, sensitive-skin-friendly makeup removers, while Elemis provides products that may help improve skin texture and radiance.
Research behind their key ingredients
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Comparative measurement of hydration effects of herbal moisturizers
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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