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Simple vs Elemis

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Elemis are British skincare brands offering cleansers, moisturizers, and toners formulated with hydrating ingredients like glycerin. The former is known for gentle products featuring niacinamide that suit acne-prone and oily skin, while the latter is celebrated for nourishing preparations featuring shea that suit dry and mature skin. These companies differ primarily in their founding years, ownership, and targeted skin types, with both providing distinct solutions for concerns such as dark spots and aging.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

This page compares some of the most popular Simple and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Elemis products

People Say

SimpleElemis
  • Gentle on sensitive skin Mostly MentionedRarely Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
  • Lightweight and non-greasy texture Often MentionedMostly Mentioned
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “whipped silk feel — Elemis Superfood Midnight Facial”
    • “cloud-light gel formula — Elemis Pro-Collagen Eye Revive Mask”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Skin smoothing and radiance Not notedMostly Mentioned
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “skin feels baby soft — Elemis Papaya Enzyme Peel”
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective cleansing and makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
  • High price point Not notedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Caused breakouts or skin reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
    • “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
    • “clogged my pores — Elemis Papaya Enzyme Peel”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
  • Insufficient hydration or richness Often MentionedRarely Noted
    • “not hydrating enough for winter — Elemis Superfood Midnight Facial”
    • “Great product, a bit heavy. — Elemis Pro-Collagen Night Cream”
    • “need more moisture — Elemis Peptide4 Eye Recovery Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Elemis routines for dry skin

Buy Elemis routine · A$549.28 · 91% fitBuy Simple routine · A$208.81 · 84% fitSee multi-brand routine · 97% fit

Simple vs Elemis routines for oily skin

Buy Simple routine · A$388.80 · 86% fitBuy Elemis routine · A$653.08 · 80% fitSee multi-brand routine · 96% fit

Simple vs Elemis routines for combination skin

Buy Simple routine · A$322.10 · 84% fitBuy Elemis routine · A$720.04 · 82% fitSee multi-brand routine · 95% fit

Questions and answers

Simple or Elemis: which is better?

Simple is better for affordable value and sensitive skin friendliness among the products on this page, while Elemis is better for luxury textures and skin smoothing. Both brands help deliver hydration effectively. Niacinamide helps control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Simple and Elemis?

Simple offers affordable, fragrance-free products that reviewers find gentle on sensitive skin, whereas Elemis provides a luxurious range with key ingredients like glycerin and shea butter that helps deliver smoother skin texture and a radiant glow.

Simple or Elemis for dry skin?

For dry skin, Elemis fits better with a Lovi fit level of Superior for the routine, while Simple has an Average fit level for its dry skin products. Niacinamide in Simple helps control pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or Elemis: which cleanser is better?

Simple offers better cleansers on this page for sensitive skin, while Elemis cleansers are more frequently noted for benefits like skin smoothing and radiance.

Which is more affordable, Simple or Elemis?

Simple is more affordable, offering value-friendly moisturizers and budget-conscious prices, whereas Elemis has a high price point.

Between Simple and Elemis, which brand offers better options for mature skin?

Elemis offers a Superior Lovi fit for mature skin, whereas Simple has an Average fit for the products on this page.

Do Simple and Elemis products contain fragrance?

Simple products on this page list no fragrance in their ingredients, whereas 18 of the 22 Elemis products on this page include fragrance.

Which brand is better suited for achieving a radiant glow and smoother skin texture?

Elemis is better suited for achieving a radiant glow and smoother skin texture, as the products on this page frequently provide a radiant glow and smoother skin.

Simple or Elemis for oily skin?

Simple and Elemis are both a High fit for oily skin on this page, though Simple offers a more budget-friendly approach with fragrance-free options, while Elemis leans toward luxurious textures that may include fragrance.

Simple or Elemis: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers that are generally gentle, while Elemis provides luxurious and hydrating moisturizers with a high price point. Lovi rates the routine fit for dry skin as High for Simple and Superior for Elemis.

Simple or Elemis for sensitive skin?

Simple is better than Elemis for sensitive skin because Simple products on this page are rated as gentle on sensitive skin and list no fragrance, whereas Elemis has products with strong fragrance that may cause skin irritation.

Simple or Elemis for acne-prone skin?

Simple has a High routine fit for acne-prone skin, while Elemis also has a High routine fit on the products on this page. Reviewers note that Simple does better at being gentle on sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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