🇫🇷France

ANUA Heartleaf 70 Mud Cream Mask for mature skin

High

  • HighNormal Skin Fit
  • HighEffectiveness
  • HighSafety

One of the best cleansing masks for mature skin.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers moderate cleansing for your normal skin, as kaolin and houttuynia cordata extract work to decongest pores, while centella asiatica leaf extract provides anti-inflammatory benefits.
  • This formula provides general skincare benefits like hydration and soothing, which are supportive for normal skin.
  • The product is safe for your normal skin due to the absence of prohibited or harsh ingredients, posing no risk of irritation.

How to apply

  • Use this cleansing mask PM as part of your weekly routine, starting once a week and increasing slowly if needed.
  • Apply this cleansing mask after using your cleanser and enzyme powder, but before your toner and moisturizer.
  • Smooth an even layer of the cleansing mask over your face, making sure to gently avoid rubbing .
  • Apply the cleansing mask to clean and completely dry skin to help target your fine lines effectively.
  • Be sure to avoid the sensitive eye area and do a patch test before your first use.

People Say

★4.6Overall rating based on 100+ reviews

Based on limited data, users highly praise this mask for its creamy, non-drying texture that is gentle and soothing, making it suitable for sensitive skin. It also offers mild exfoliation. Some users with oily skin find it too gentle for deep pore cleansing, and a few mention difficulty with rinsing.

Highlights

  • Non-drying texture Often Mentioned
    • “Creamy consistency”
    • “Does not crack”
    • “Leaves skin moist”
  • Soothing effect Often Mentioned
    • “Calms redness”
    • “Reduces irritation”
    • “Gentle on sensitive skin”
  • Easy application Sometimes Noted
    • “Spreads easily”
    • “Smooth glide”
    • “Pleasant sensory experience”
  • Gentle exfoliation Sometimes Noted
    • “Softens skin texture”
    • “Removes dead skin cells”
    • “Smooth finish”
  • Mild potency Sometimes Noted
    • “Not strong enough for blackheads”
    • “Minimal deep pore cleansing”
    • “Too gentle for oily skin”
  • Price/Value Rarely Noted
    • “Small tube size”
    • “Expensive for quantity”
    • “Runs out quickly”
  • Rinsing difficulty Rarely Noted
    • “Requires effort to wash off”
    • “Leaves residue if not rinsed well”
    • “Messy removal”
  • Scent Rarely Noted
    • “Earthy smell”
    • “Herbal fragrance”
    • “Slightly medicinal scent”

Sources: lovi.care, gopicky.com, yesstyle.com, skinsafe-products.com, whatsinmyjar.com, and more

Questions and answers

What makes ANUA Heartleaf 70 Mud Cream Mask a great fit for mature skin?

ANUA Heartleaf 70 Mud Cream Mask is a great fit for mature skin because it offers gentle cleansing to clear pores while providing helpful hydration and soothing care. Ingredients like glycerin and centella asiatica extract help keep skin moisturized and calm, supporting a smooth and comfortable feel.

Indian Journal of Pharmaceutical Sciences, 2016Clinical, Cosmetic and Investigational Dermatology, 2017

Which ingredients make this cream a good fit for mature skin?

Glycerin, heartleaf extract, and centella asiatica extract help hydrate and calm mature skin, while bentonite and kaolin gently decongest pores without causing dryness.

Indian Journal of Pharmaceutical Sciences, 2016Clinical, Cosmetic and Investigational Dermatology, 2017

What does Heartleaf Extract do for mature skin?

Heartleaf Extract helps calm mature skin and protects it from daily stress by fighting off harmful free radicals and reducing redness. Studies show it supports skin health through strong antioxidant and anti-inflammatory properties.

Nutrients, 2024Free Radical Biology & Medicine, 2026

What does Bentonite Clay do for mature skin?

Bentonite Clay helps draw out impurities and absorb excess oil, which can leave mature skin feeling refreshed. However, mature skin typically needs extra moisture and ingredients that support firmness to stay smooth and soft.

Carbohydrate Polymers, 2017

Where does this cream go in a skincare routine for mature skin?

This mud cream mask fits into a weekly routine as a nourishing mask step, coming after cleansing and before your treatment and moisturizer. It helps clear pores and soothe skin while providing gentle hydration.

Indian Journal of Pharmaceutical Sciences, 2016Clinical, Cosmetic and Investigational Dermatology, 2017

Can I use this cream with retinol, and in what order?

You can use this mud cream mask alongside retinol by applying the mask first on your weekly treatment days, making sure to rinse it off completely before your retinol step. This helps keep your skin calm and hydrated while you use strong ingredients.

Cutis, 2006Indian Journal of Pharmaceutical Sciences, 2016

How often should I use this cream?

This mud cream mask is a great fit for mature skin and works well as a weekly step in your routine to help clear pores and calm the skin. Using it once a week keeps your skin feeling soft and smooth without drying it out.

Indian Journal of Pharmaceutical Sciences, 2016Clinical, Cosmetic and Investigational Dermatology, 2017

Can this cream clog pores, cause breakouts or purging for mature skin?

This mask is a great fit for mature skin and is unlikely to clog pores, cause breakouts, or lead to purging. Its clays help decongest pores while soothing ingredients keep skin calm and hydrated without harsh effects.

Indian Journal of Pharmaceutical Sciences, 2016Clinical, Cosmetic and Investigational Dermatology, 2017

Is this cream fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

What the research says

  • Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements.

    Indian Journal of Pharmaceutical Sciences, 2016
  • Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline.

    Experimental Dermatology, 2008
  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • Quaternized carboxymethyl chitosan/organic montmorillonite nanocomposite demonstrated superior moisture-adsorption and retention compared to hyaluronic acid, good UV-protection ability, negligible dermal irritation, and prominent moisture-retention efficacy on human stratum corneum when formulated into a cosmetic cream.

    Carbohydrate Polymers, 2017
  • Quercetin phospholipids 1% cream significantly reduced UV-, histamine-, and chemical-induced skin erythema (-10.05%) and mean wheal diameter in 30 healthy human volunteers, showing comparable efficacy to 1% dexchlorpheniramine cream.

    Clinical, Cosmetic and Investigational Dermatology, 2016
  • Quercetin-loaded niosomes formulated with Span60-RH40 at a 9:11 mass ratio improved quercetin solubility, photostability, sustained release, and transdermal penetration, yielding a skin retention 2.95 times higher than quercetin solution.

    Molecules, 2019
  • Optimized rutin-loaded glycerosomes formulated into a nanosunscreen gel demonstrated sustained drug release, greater skin permeation, good antioxidant activity, and better epidermal retention compared to the dermis, indicating high safety, stability, and sun protection factor values for topical administration.

    Gels, 2023
  • Vectorization of high molecular weight hyaluronic acid with clay enabled its penetration into deeper skin layers and led to a significant clinical reduction in fine lines in the crow's feet area compared to placebo after 28 days.

    Skin Research and Technology, 2024
  • Twice-weekly use of a clay mask over 4 weeks in 75 adults with oily or combination skin improved acne-related outcomes, sebum content, skin evenness, hydration, and reduced dryness and irritation.

    Skin Research and Technology, 2023
  • Clay jojoba oil facial masks reduced total skin lesions by a mean of 54% after 6 weeks in 133 participants with acne-prone, lesioned skin and mild acne compared to baseline.

    Forschende Komplementarmedizin, 2012
  • A pharmaceutical formulation containing therapeutic clay from Ocara, Brazil, promoted greater formation of collagen fibers, regeneration of the deep dermis at seven days, and reepithelialization with continuous granulation tissue formation at 14 days in rat skin wounds compared to untreated controls.

    Materials Science & Engineering. C, Materials for Biological Applications, 2014
  • Topical clay application increased the number of collagen fibres in rat skin at 7 days compared with control skin (51.74% vs. 43.39%), but showed no further increase at 14 days.

    Clinical and Experimental Dermatology, 2012
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.

    Journal of Drugs in Dermatology, 2012
  • Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing.

    Journal of Alternative and Complementary Medicine, 2020
  • Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.

    Journal of Cosmetic Dermatology, 2019
  • Treatment with an asiaticoside-containing cream applied twice daily for 12 weeks significantly improved periorbital wrinkles in 65% of 27 female volunteers compared to a vehicle control cream.

    International Journal of Cosmetic Science, 2008

Ingredients

Water, Kaolin, Houttuynia Cordata Extract, Cetearyl Alcohol, Caprylic Capric Triglyceride, Glycerin, Bergamot Oil Fruit, Centella Asiatica Leaf Extract, Glyceryl Stearate Se, Panthenol, Pentylene Glycol, 1,2-Hexanediol, Caprylyl Glycol, Dipotassium Glycyrrhizate, Ethylhexylglycerin, Dipropylene Glycol, Butylene Glycol, Madecassic Acid, Asiatic Acid, Asiaticoside, Tocopherol, Xanthan Gum

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 17 Oct – 3 Nov 2026

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