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Hada Labo vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Hada Labo and Asarai are skincare brands known for their thoughtful formulations and targeted care. Hada Labo is celebrated for its hydrating toners, gentle makeup removers, and nourishing moisturizers, while the other is cherished for its nutrient-rich clay masks and restorative formulas. The former suits dry skin and acne-prone skin best, whereas the latter works well for balanced, dry, and combination skin. While both deliver essential hydration and soothing care, they differ through their distinct product types and specific botanical or advanced science ingredients.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular Hada Labo and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs Asarai products

Questions and answers

Hada Labo or Asarai: which is better?

Hada Labo is the better choice for most shoppers on this page, as its products offer superior or high fit for skin types like dry, acne-prone, and oily acne-prone skin, whereas Asarai only offers average fit across all skin types. Hyaluronic acid helps provide deep hydration, which supports skin quality and signs of aging.

Dermatologic Therapy, 2022

What is the difference between Hada Labo and Asarai?

Hada Labo features multiple toners, a cleansing oil, and a gel with key ingredients like hyaluronic acid that give the products on this page a Superior fit for dry skin, whereas Asarai offers a single face mask with an Average fit across skin types. Hada Labo is known for deep hydration and fragrance-free formulations, while the products on this page help deliver moisture and skin quality benefits.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or Asarai?

This page does not contain pricing information to compare the affordability of Hada Labo and Asarai.

Which causes fewer breakouts, Hada Labo or Asarai?

Asarai only has one mask on this page with an average fit for acne-prone skin, while Hada Labo features several products that fit acne-prone skin well, though reviewers note that Hada Labo may occasionally cause breakouts and clogged pores.

Which brand has been established longer, Hada Labo or Asarai?

Hada Labo has been established longer, having been founded in Japan in 2004, whereas Asarai was founded in 2018.

How many products are featured on the comparison page for Hada Labo compared to Asarai?

Hada Labo features six products on the page, whereas Asarai features only one product.

Which brand includes products that achieve a Superior fit level for dry skin?

Hada Labo includes products that achieve a Superior fit level for dry skin, such as Gokujyun Lotion, Gokujun Premium, and Gokujyun Cleansing Oil. Topical hyaluronic acid helps provide deep hydration to improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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