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Hada Labo vs Asarai

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Hada Labo and Asarai are skincare brands known for their thoughtful formulations and targeted care. Hada Labo is celebrated for its hydrating toners, gentle makeup removers, and nourishing moisturizers, while the other is cherished for its nutrient-rich clay masks and restorative formulas. The former suits dry skin and acne-prone skin best, whereas the latter works well for balanced, dry, and combination skin. While both deliver essential hydration and soothing care, they differ through their distinct product types and specific botanical or advanced science ingredients.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular Hada Labo and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs Asarai products

Questions and answers

Hada Labo or Asarai: which is better?

Hada Labo is a better fit for dry skin, acne-prone skin, and oily skin, while Asarai offers only an average fit across those skin types on the products on this page. Hada Labo helps deliver deep hydration with hyaluronic acid.

Dermatologic Therapy, 2022

What is the difference between Hada Labo and Asarai?

Hada Labo features several products on this page with High to Superior Lovi fit levels for dry and oily skin types, while Asarai offers only the Earth Tones Face Mask, which has an Average fit across all skin types. Hyaluronic acid helps provide deep hydration in Hada Labo products.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or Asarai?

The products on this page from Hada Labo provide value and versatility, making them an affordable choice, while Asarai does not list affordability details on this page.

Which causes fewer breakouts, Hada Labo or Asarai?

Asarai has only one product on the page with an Average fit for acne-prone skin, whereas Hada Labo features multiple toners and cleansers with High and Superior fits for dry and acne-prone skin.

How do the founding years and corporate ownership of Hada Labo and Asarai compare?

Hada Labo was founded in 2004 and is owned by Rohto Pharmaceutical Co., Ltd., whereas Asarai was founded in 2018 and is owned by Asarai Inc.

Which brand offers more product options on this page, Hada Labo or Asarai?

Hada Labo offers more product options on this page than Asarai, featuring six items compared to Asarai's single Earth Tones Face Mask.

How do the Lovi fit levels for dry skin compare between Hada Labo's Gokujyun Lotion and Asarai's Earth Tones Face Mask?

Hada Labo's Gokujyun Lotion achieves a Superior Lovi fit level for dry skin, whereas Asarai's Earth Tones Face Mask reaches an Average fit for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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