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Hada Labo vs Asarai

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Hada Labo and Asarai are cherished skincare brands known for delivering thoughtful hydration, gentle care, and restorative daily support through advanced formulas and nutrient-rich botanical bases. The Japanese brand, founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd., offers hydrating toners, gentle makeup removers, and nourishing moisturizers that suit dry and combination skin best, featuring standout options like the Gokujyun Lotion, Shirojyun Premium Whitening Lotion, and Gokujun Premium. Meanwhile, Asarai is celebrated for its restorative clay masks that suit balanced, dry, and combination skin, with targeted solutions like the Earth Tones Face Mask. They differ primarily in their product types and specific key ingredients, as both brands provide reliable everyday radiance through their carefully crafted offerings.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular Hada Labo and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs Asarai products

Questions and answers

Hada Labo or Asarai: which is better?

Hada Labo is better for most shoppers on this page because its range provides superior to high Lovi fits for dry, sensitive, and mature skin types, whereas Asarai only offers average fits. Hyaluronic acid helps provide deep hydration, which may improve skin quality and signs of aging.

Dermatologic Therapy, 2022

What is the difference between Hada Labo and Asarai?

Hada Labo features multiple products on this page offering superior or high Lovi fit levels for dry and sensitive skin types, whereas Asarai offers only an Earth Tones Face Mask with an average fit across all skin types. Additionally, the products on this page from Hada Labo focus on hyaluronic acid to help provide deep hydration, while Asarai has no specified brand-focused routines listed.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or Asarai?

Reviews often mention value and versatility for the products on this page by Hada Labo, while Asarai does not have review data or specific fit levels noted for affordability.

Which causes fewer breakouts, Hada Labo or Asarai?

Asarai products on this page are unlikely to cause breakouts, whereas reviewers mention that Hada Labo products may sometimes cause breakouts and clogged pores.

Which brand was founded earlier, Hada Labo or Asarai?

Hada Labo was founded earlier in 2004, whereas Asarai was founded in 2018.

Do both Hada Labo and Asarai products contain no fragrance?

Yes, every product on this page from both Hada Labo and Asarai lists no fragrance in its ingredients.

How do the number of products compared on the page differ between Hada Labo and Asarai?

Hada Labo features six products on the page, whereas Asarai includes only one product, the Earth Tones Face Mask.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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