Hada Labo vs Asarai
Hada Labo and Asarai are skincare brands known for their thoughtful formulations and targeted care. Hada Labo is celebrated for its hydrating toners, gentle makeup removers, and nourishing moisturizers, while the other is cherished for its nutrient-rich clay masks and restorative formulas. The former suits dry skin and acne-prone skin best, whereas the latter works well for balanced, dry, and combination skin. While both deliver essential hydration and soothing care, they differ through their distinct product types and specific botanical or advanced science ingredients.
Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..
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This page compares some of the most popular Hada Labo and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Hada Labo vs Asarai products
Questions and answers
Hada Labo or Asarai: which is better?
Hada Labo is the better choice on this page, as its products achieve Superior and High Lovi fit levels across multiple skin types like dry and acne-prone skin, whereas Asarai only reaches Average fits. Hyaluronic acid helps provide deep hydration, and topical hyaluronic acid benefits skin quality and signs of aging.
What is the difference between Hada Labo and Asarai?
Hada Labo offers multiple fragrance-free toners, cleansers, and moisturizers featuring hyaluronic acid that achieve a Superior fit for dry skin, whereas Asarai features only a single face mask on this page that achieves an Average fit for dry skin.
Which is more affordable, Hada Labo or Asarai?
Hada Labo products on this page are noted for value and versatility, making them a more budget-friendly choice compared to Asarai.
Which causes fewer breakouts, Hada Labo or Asarai?
Asarai features only the Earth Tones Face Mask on this page with an Average fit for acne-prone skin, whereas Hada Labo offers multiple products with High or Superior fits for dry and acne-prone skin, though some users report breakouts and clogged pores from the products on this page.
How do Hada Labo and Asarai compare in terms of fragrance-free formulations?
Both Hada Labo and Asarai offer fragrance-free formulations because every product on this page lists no fragrance in its ingredients.
Which brand offers more product options for dry skin according to their Lovi fit levels?
Hada Labo offers more product options for dry skin on this page, with Lovi fit levels ranging from High to Superior across multiple toners, cleansers, and moisturizers. Topical hyaluronic acid, featured in Hada Labo products, helps improve skin quality and hydration.
When were Hada Labo and Asarai respectively founded?
Hada Labo was founded in 2004 in Japan, while Asarai was founded in 2018.
Research behind their key ingredients
Preparation and characterization of a lecithin nanoemulsion as a topical delivery system
The anti-wrinkles properties of sodium acetylated hyaluronate
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.







