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BYOMA vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and facefacts are British skincare brands offering nourishing cleansers, moisturizers, toners, and serums designed to support various complexions. BYOMA utilizes a signature tri-ceramide complex and squalane to suit dry and oily skin best, while the second brand features formulations that suit dry, normal, and combination skin best. The two brands differ in their specific product lineups and ingredient concentrations, with the former brand delivering targeted moisture, barrier hydration, and balance, and the latter brand focusing on maintaining the natural moisture balance.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular BYOMA and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs facefacts products

Questions and answers

BYOMA or facefacts: which is better?

BYOMA offers a much wider range of seventeen products on this page with Superior to High Lovi fits across many skin types, whereas facefacts features only a single cleanser with High to Low fits depending on the skin type.

What is the difference between BYOMA and facefacts?

BYOMA offers a broad range of seventeen products including cleansers, serums, and moisturizers with Lovi fit levels ranging from Superior to Low, while facefacts features just one cleanser on this page, the Hydrating Gentle Cleanser, which has a High Lovi fit for dry and sensitive skin.

BYOMA or facefacts: which cleanser is better?

For cleansers, BYOMA offers a wider selection with products like the Creamy Jelly Cleanser and Milky Moisture Cleanser showing a High Lovi fit for dry and sensitive skin, whereas facefacts features only one option, the Hydrating Gentle Cleanser, which also rates a High Lovi fit for those skin types.

Which is more affordable, BYOMA or facefacts?

The provided page facts do not contain pricing information to determine whether BYOMA or facefacts is more affordable.

Which causes fewer breakouts, BYOMA or facefacts?

BYOMA has high Lovi fit levels for acne-prone skin across many products on this page, while facefacts features only a single cleanser that also has a High Lovi fit level for acne-prone skin. Reviewers sometimes note breakouts and acne with the products on this page for BYOMA.

When were BYOMA and facefacts founded, and who owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group since 2025. facefacts was founded in 2019 in the United Kingdom and is owned by Brand Masters B.V. since 2026.

How does the Lovi fit level of the Hydrating Gentle Cleanser from facefacts compare to BYOMA cleansers for dry skin?

The Hydrating Gentle Cleanser from facefacts has a High Lovi fit level for dry skin, which matches several BYOMA cleansers on the page such as the Creamy Jelly Cleanser and Barrier Repair Treatment, though some BYOMA options like the Milky Moisture Cleanser reach a Superior fit level.

Which brand offers a wider variety of product types, such as toners and serums, according to the page?

According to the page, BYOMA offers a much wider variety of product types, featuring multiple serums, toners, and cleansers, whereas facefacts only lists a single cleanser.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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