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BYOMA vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and facefacts are both British skincare brands offering thoughtfully crafted products for daily routines. BYOMA is known for moisturizers, toners, cleansers, and serums anchored by tri-ceramide and squalane, while the other brand is loved for nourishing cleansers and targeted formulas. The first brand suits dry and dry sensitive skin best, whereas facefacts accommodates dry, normal, and combination skin. They differ primarily in their ingredient profiles and specific target audiences, with the former emphasizing barrier hydration and the latter maintaining natural moisture balance.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

facefacts.me

This page compares some of the most popular BYOMA and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs facefacts products

Questions and answers

BYOMA or facefacts: which is better?

BYOMA offers a much larger selection of products on this page compared to facefacts, featuring options that Lovi rates as Superior for dry skin like Moisturizing Rich Cream and Melting Balm Cleanser. Reviewers mention that the products on this page help strengthen the skin barrier and deliver instant hydration.

What is the difference between BYOMA and facefacts?

BYOMA offers a much larger variety of skin products on this page than facefacts, spanning cleansers, toners, serums, and moisturizers. Lovi rates the products on this page as having a High to Superior fit for dry skin and dry sensitive skin.

BYOMA or facefacts: which cleanser is better?

For cleansers, BYOMA offers a wider variety of options on this page with High fits for dry and sensitive skin, whereas facefacts has just one hydrating gentle cleanser. Lovi rates the Milky Moisture Cleanser and Melting Balm Cleanser by BYOMA as Superior for dry skin, making them strong choices for moisture.

Which is more affordable, BYOMA or facefacts?

The page facts do not provide pricing information to compare the affordability of BYOMA and facefacts.

Which causes fewer breakouts, BYOMA or facefacts?

BYOMA products on this page have reviewers sometimes noting breakouts and acne, while facefacts has no such reviews reported. Lovi finds facefacts Hydrating Gentle Cleanser has a High fit for acne-prone skin, whereas BYOMA products range from Low to Superior fits depending on the specific item.

When were BYOMA and facefacts founded, and who currently owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group, while facefacts was founded in 2019 in the United Kingdom and is owned by Brand Masters B.V.

How does the fragrance content compare between BYOMA and facefacts products?

BYOMA has 16 of its 17 products on this page listing no fragrance, with fragrance found only in the Smoothing Body Serum. In comparison, every facefacts product on this page lists no fragrance in its ingredients.

Which skin types do BYOMA-focused routines fit best, and does facefacts have similar routines listed?

BYOMA-focused routines fit best for dry skin, dry sensitive skin, and sensitive skin. In contrast, facefacts has no brand-focused routines listed on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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