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Simple vs Jole

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

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This page compares some of the most popular Simple and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Simple or Jole: which is better?

Simple stands out for its wide variety of gentle everyday cleansers, makeup removers, and moisturizers, whereas Jole focuses solely on an azelaic acid serum. Reviewers frequently note that Simple offers lightweight, value-friendly moisturizers and gentle makeup removers, though some users mention it can occasionally cause breakouts or struggle with heavy makeup.

What is the difference between Simple and Jole?

Simple offers a wide range of everyday products like cleansers, moisturizers, and toners that fit oily, acne-prone, and mature skin best, while Jole features a specialized azelaic acid serum that earns high fit for acne-prone, oily, and sensitive skin types.

Which is more affordable, Simple or Jole?

Simple features lightweight and value-friendly moisturizers, while the products on this page for Jole do not highlight affordability.

Which causes fewer breakouts, Simple or Jole?

Simple products on this page are sometimes noted to cause breakouts or irritations, while Jole features an azelaic acid serum that helps treat acne.

Pharmaceutics, 2021

How do the founding years and corporate ownerships of Simple and Jole compare?

Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, whereas Jole was founded in 2019 and remains independently owned.

Which brand offers a greater variety of skincare products on this page, and what are their Lovi fit levels?

Simple offers a greater variety of skincare products on this page compared to Jole. For sensitive skin, Simple's Kind to Skin Soothing Facial Toner has a High Lovi fit, while its Refreshing Facial Wash has a Low fit for dry sensitive skin and its Micellar Cleansing Water has a High fit.

What specific skin types are listed as the best fit for Simple based on its brand-focused routines?

Based on its brand-focused routines, Simple fits oily skin, acne-prone skin, and mature skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.