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Simple vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Jole products

Questions and answers

Simple or Jole: which is better?

Simple is a better fit for a wider routine because the products on this page cover daily cleansing, toning, and moisturizing with a High Lovi fit for sensitive and combination skin, whereas Jole offers only an azelaic acid serum.

What is the difference between Simple and Jole?

Simple offers a broad range of everyday cleansers, makeup removers, and moisturizers featuring glycerin and niacinamide that fit oily, mature, and combination skin best. In contrast, Jole is an independent brand featuring a single azelaic acid serum on this page, which helps oily and acne-prone skin with a High fit level.

Clinical, Cosmetic and Investigational Dermatology, 2017Pharmaceutics, 2021

Which is more affordable, Simple or Jole?

Simple offers more affordable options on this page, as reviewers often mention its lightweight and value-friendly moisturizers. Jole provides only a single specialty serum, which is not highlighted for budget value.

When were Simple and Jole founded and who owns them?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011. Jole was founded in 2019 and is independently owned.

Do any products from Simple or Jole contain fragrance?

Every product on this page from both Simple and Jole lists no fragrance in its ingredients.

What are the key ingredients found across Simple products?

The key ingredients found across the products on this page for Simple are Niacinamide and Glycerin, which help support skin barrier function and hydration.

Clinical, Cosmetic and Investigational Dermatology, 2017

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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