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Simple vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Jole products

Questions and answers

Simple or Jole: which is better?

Simple offers a much wider range of products on this page, achieving a Superior fit for mature skin with its toner and High fits for sensitive skin across multiple cleansers and makeup removers. Jole features a single azelaic acid serum that helps manage acne-prone and oily skin with a High Lovi fit.

What is the difference between Simple and Jole?

Simple is an established UK brand offering a wide range of fragrance-free cleansers, makeup removers, and moisturizers with key ingredients like niacinamide and glycerin, whereas Jole is an independent brand featuring a single azelaic acid serum on this page. Reviewers note that Simple provides lightweight, value-friendly moisturizers and gentle makeup removers, though some users report breakouts or irritations.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Simple or Jole?

Simple offers budget-friendly moisturizers according to shoppers, while Jole features a specialized serum without pricing details on this page.

Which causes fewer breakouts, Simple or Jole?

Simple products on this page often cause breakouts or irritations according to reviewers, whereas Jole does not have this feedback reported.

When were Simple and Jole founded and who owns them?

Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, while Jole was founded in 2019 and is independently owned.

Do any products from Simple or Jole contain fragrance?

Every product on this page from both Simple and Jole lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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