🇩🇪Germany

Shiseido vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and No7 are distinguished skincare brands originating from Japan and Britain, respectively. Shiseido offers thoughtful moisturizers, cleansers, sunscreens, and serums formulated with glycerin, while the British line features similar essentials built around vitamin c, shea butter, and hyaluronic acid. Both houses suit mature skin best, though the Japanese brand also excels with sensitive skin and the latter caters well to dry skin. They primarily differ in their targeted formulations, as the founding company relies on clinical hydration findings while its counterpart utilizes shea butter and retinol for specialized targeted care.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Shiseido and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs No7 products

People Say

ShiseidoNo7
  • Deep hydration and moisture Mostly MentionedOften Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
  • Skin softening and smoothing Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Radiance and brightening effects Often MentionedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “skin feels velvety — No7 Pure Retinol”
  • Pleasant scent and gentle experience Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
  • High price point Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Lack of visible results Rarely NotedOften Mentioned
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “no visible lifting, just a moisturizer, didn't erase deep wrinkles — Shiseido VITAL PERFECTION”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

Shiseido vs No7 routines for dry skin

See multi-brand routine · 99% fit

Shiseido vs No7 routines for oily skin

See multi-brand routine · 96% fit

Shiseido vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Shiseido or No7: which is better?

Both brands offer great options, but No7 is particularly well-suited for dry skin with a Superior routine fit compared to Shiseido's Average fit. Additionally, No7 provides a gentler experience with fewer fragranced products on this page.

What is the difference between Shiseido and No7?

Shiseido is founded in Japan and best fits sensitive skin, mature skin, and skin with dark spots, while No7 is founded in the United Kingdom and best fits dry skin, mature skin, and dry sensitive skin. No7 features a superior routine fit for dry, combination, acne-prone, mature, and dry sensitive skin compared to Shiseido, while Shiseido products on this page more often contain fragrance.

Shiseido or No7 for dry skin?

For dry skin, No7 is a better choice because Lovi rates its routine fit as Superior, whereas Shiseido achieves only an Average fit. Topical hyaluronic acid helps improve skin quality and hydration for dry skin types.

Dermatologic Therapy, 2022

Shiseido or No7: which moisturizer is better?

Both Shiseido and No7 offer effective moisturizers, with Shiseido featuring deeply hydrating options like the Essential Energy Hydrating Cream, while No7 provides superior anti-aging choices like the Protect & Perfect Intense Advanced Night Cream. Topical hyaluronic acid, a key ingredient in products from both brands, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or No7?

No7 is more affordable, as the products on this page have a lower price point compared to Shiseido.

Between Shiseido and No7, which brand has fewer fragrance options in its products?

Shiseido has fewer fragrance-free options on the page, as 5 of its 20 products list no fragrance compared to 10 of the 13 products from No7.

How do the routine fit levels for mature skin compare between Shiseido and No7?

For mature skin, Shiseido achieves a High routine fit level, while No7 reaches a Superior routine fit level.

What do reviewers say about skin irritation or adverse reactions for No7 compared to Shiseido?

Reviewers note that No7 often mentions skin irritation and adverse reactions, whereas Shiseido only sometimes notes skin irritation.

Shiseido or No7 for oily skin?

Both Shiseido and No7 help oily skin, as Lovi rates their routines as High for this skin type.

Shiseido or No7: which sunscreen is better?

Shiseido features sunscreens such as the Benefiance Wrinkle Smoothing Day Cream that Lovi rates as Superior for dry sensitive skin, mature skin, and sensitive skin, while No7 offers options like the Protect & Perfect Intense Advanced Day Cream rated as High for mature skin.

Shiseido or No7 for sensitive skin?

Both Shiseido and No7 fit sensitive skin with a Lovi fit level of High. Reviewers note that No7 offers a more pleasant scent and gentle experience, while Shiseido provides deep hydration.

Shiseido or No7 for acne-prone skin?

For acne-prone skin, both brands offer products on this page, but No7 is rated as having a Superior routine fit compared to Shiseido's High fit level. Review themes also show No7 does better for skin softening and smoothing, while key ingredients like hyaluronic acid help provide moisture.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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