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Shiseido vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and No7 are heritage skincare brands, the former a Japanese house founded in 1872 and the latter a British line established in 1935. Shiseido offers sophisticated moisturizers, gentle cleansers, protective sunscreens, and nourishing serums formulated with glycerin, suiting sensitive and oily skin best. Meanwhile, the British brand provides serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid, catering primarily to mature and dry skin. Ultimately, the two differ in their core formulations and heritage, offering distinct approaches to targeted concerns like acne, dark spots, and aging.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Shiseido and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs No7 products

People Say

ShiseidoNo7
  • Deep hydration and moisture Mostly MentionedOften Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
  • Luxurious and lightweight textures Mostly MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
  • Skin softening and smoothing Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Radiance and brightening effects Often MentionedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-aging and skin smoothing Often MentionedOften Mentioned
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — Shiseido VITAL PERFECTION”
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “skin feels velvety — No7 Pure Retinol”
  • Pleasant scent and gentle experience Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
  • High price point Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Lack of visible results Rarely NotedOften Mentioned
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “no visible lifting, just a moisturizer, didn't erase deep wrinkles — Shiseido VITAL PERFECTION”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

Shiseido vs No7 routines for dry skin

Buy No7 routine · A$317.45 · 90% fitBuy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit

Shiseido vs No7 routines for oily skin

Buy Shiseido routine · A$737.92 · 84% fitBuy No7 routine · A$534.42 · 84% fitSee multi-brand routine · 96% fit

Shiseido vs No7 routines for combination skin

Buy No7 routine · A$505.89 · 87% fitBuy Shiseido routine · A$614.44 · 81% fitSee multi-brand routine · 95% fit

Questions and answers

Shiseido or No7: which is better?

Both brands offer strong options, but No7 is better suited for dry skin with a Superior routine fit compared to Shiseido's Average fit. Shiseido features a high price point and strong fragrance across many of the products on this page, whereas No7 provides a more gentle experience with fewer fragranced items.

What is the difference between Shiseido and No7?

Both brands offer solid routines, but Shiseido excels in deep hydration and radiance on this page, while No7 achieves a Superior fit level for mature skin and dry skin routines. The products on this page show that Shiseido features heavy fragrance across most formulas, whereas No7 is mostly fragrance-free.

Shiseido or No7 for dry skin?

No7 is a better choice for dry skin, as Lovi rates its routine as Superior while Shiseido is Average. No7 offers deep hydration and moisture, and its key ingredients include hyaluronic acid, which helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or No7: which moisturizer is better?

Both brands offer effective moisturizers on this page, but No7 may be a better choice for mature skin with a Superior routine fit compared to Shiseido. The products on this page help deliver deep hydration and anti-aging benefits using ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or No7?

No7 is more affordable, as Shiseido has a high price point across the products on this page.

How do the fragrances and scent profiles compare between Shiseido and No7 skincare products?

Shiseido and No7 differ noticeably in fragrance, as most Shiseido products on this page contain added scent while the majority of No7 products are fragrance-free. Reviewers often mention strong fragrance as a drawback for Shiseido, whereas No7 is noted for a more pleasant and gentle sensory experience.

Which brand performs better for mature skin and anti-aging benefits, Shiseido or No7?

No7 performs better for mature skin overall, offering a Superior routine fit compared to Shiseido's High fit, while both brands are equal for anti-aging and skin smoothing. No7 features potent anti-aging ingredients like retinol which helps improve skin structure.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What are the key differences in common ingredients across Shiseido and No7 product lines?

Shiseido and No7 share common key ingredients like hyaluronic acid across the products on this page, but No7 also includes niacinamide, vitamin C, and shea butter. Niacinamide helps control skin aging and pigmentation, while hyaluronic acid helps improve skin quality and signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Shiseido or No7 for oily skin?

For oily skin, both Shiseido and No7 are good choices because Lovi rates the routine fit for this skin type as High for each brand. The products on this page help provide deep cleansing and oil management.

Shiseido or No7: which sunscreen is better?

Both Shiseido and No7 offer effective sunscreens on this page, with Shiseido providing a Superior fit for mature and sensitive skin while No7 offers a High fit for mature skin. Shiseido's Essential Energy Hydrating Day Cream contains hyaluronic acid, which helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Shiseido or No7 for sensitive skin?

Both Shiseido and No7 are a High fit for sensitive skin on the products on this page. Shiseido features deep hydration and lightweight moisturizers, while No7 offers a gentle experience.

Shiseido or No7 for acne-prone skin?

Both Shiseido and No7 are a High fit for acne-prone skin on the products on this page. Shiseido features deep-cleansing and efficient cleansers, while No7 includes retinol products that help improve skin texture.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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