Beauty of Joseon vs Olay
Beauty of Joseon and Olay are two celebrated skincare lines known for reliable moisturizers, serums, and targeted treatments. Beauty of Joseon is loved for its thoughtful formulations featuring niacinamide, glycerin, and hyaluronic acid that suit dry and sensitive skin best, whereas Olay is universally loved for dependable daily options featuring niacinamide and glycerin that suit sensitive and oily skin best. While both brands rely on foundational ingredients like niacinamide to improve wrinkles and pigmentation and glycerin to increase skin hydration and barrier function, they differ in their specific standout offerings and corporate origins. Through these distinct approaches, the former provides gentle care for concerns like acne-prone, dark-spot, and mature skin, while the latter delivers proven benefits for similar targeted needs.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
This page compares some of the most popular Beauty of Joseon and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Olay products
People Say
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “absorbs quickly — Olay Vitamin C Serum”
- “Absorbs so quickly! — Olay Regenerist Regenerating Serum”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
- “light and smooth — Olay Ultimate Eye Cream”
Gentle and Non-Irritating Formula Mostly MentionedOften Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
- “doesn't strip my skin — Olay Regenerating Cream Cleanser”
Radiance and Glow Sometimes NotedOften Mentioned
- “iridescent glow — Olay Super Serum”
- “hides dark shadows — Olay Ultimate Eye Cream”
- “skin looks brighter — Olay Vitamin C Serum”
- “gives a glass skin look — Beauty of Joseon Glow Serum”
Softening Fine Lines and Texture Rarely NotedOften Mentioned
- “skin feels baby soft — Olay Retinol24”
- “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
- “clears up puffiness — Olay Advanced Eye Cream”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Fragrance-Free Formulation Rarely NotedSometimes Noted
- “no scent — Olay Super Serum Night Repair”
- “love that it's fragrance-free — Olay Retinol24”
- “great for sensitive eyes — Olay Ultimate Eye Cream”
- “love that it has no scent — Beauty of Joseon Radiance Cleansing Balm”
Breakouts and Skin Reactions Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
- “caused cystic acne — Olay Retinol24”
- “Caused breakouts — Olay Regenerist Micro-Sculpting Cream”
Scent and Fragrance Preferences Often MentionedSometimes Noted
- “Fragrance can be an irritant — Olay Regenerist Micro-Sculpting Cream”
- “floral scent — Olay Super Serum”
- “smells like plastic — Olay Retinol24”
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
Packaging and Design Issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “hard to dispense — Olay Super Serum”
Beauty of Joseon vs Olay routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Glow Serum
Morning · Evening · Once a week
CA$19.97
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
CA$28.96
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SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
CA$32.98
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
CA$34.99
-
Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
CA$44.92
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
-
Moisturizer
Regenerist Micro-Sculpting Cream
Morning · Evening · Once a week
CA$35.96
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy Beauty of Joseon routine · CA$154.90 · 88% fit
Buy Olay routine · CA$156.85 · 82% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs Olay routines for oily skin
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
CA$44.92
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Super Serum
Morning · Evening · Once a week
CA$18.98
-
SPF
Regenerist Whip Face Moisturizer SPF 25
Morning
CA$38.94
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Oil Minimizing Clean Toner
Evening
CA$9.48
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Glow Serum
Morning · Evening · Once a week
CA$19.97
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
CA$28.96
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
CA$32.98
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
CA$25.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
CA$27.93
Buy Olay routine · CA$298.41 · 83% fit
Buy Beauty of Joseon routine · CA$200.29 · 81% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Olay routines for combination skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
CA$19.00
-
Hydrating Toner
Glow Serum
Morning · Evening · Once a week
CA$19.97
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
CA$28.96
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
CA$25.54
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
CA$25.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
CA$27.93
-
Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
CA$44.92
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Super Serum
Morning · Evening · Once a week
CA$18.98
-
SPF
Regenerist Micro-Sculpting Cream
Morning
CA$35.96
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Oil Minimizing Clean Toner
Evening
CA$9.48
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy Beauty of Joseon routine · CA$177.86 · 82% fit
Buy Olay routine · CA$250.43 · 82% fitSee multi-brand routine · 96% fit
Questions and answers
Beauty of Joseon or Olay: which is better?
Both Beauty of Joseon and Olay offer high routine fit levels across all skin types on this page. Reviewers report that Beauty of Joseon is better for gentle, non-irritating formulas, while Olay performs better for radiance and softening fine lines.
What is the difference between Beauty of Joseon and Olay?
Beauty of Joseon and Olay both offer products on this page that achieve equal high routine fit levels across all skin types. Beauty of Joseon does better for gentle and non-irritating formulas, while Olay does better for radiance and glow, softening fine lines and texture, and fragrance-free formulation.
Beauty of Joseon or Olay for dry skin?
Both Beauty of Joseon and Olay offer a high routine fit level for dry skin. The products on this page help provide deep hydration and moisturization using key ingredients like hyaluronic acid and glycerin.
Beauty of Joseon or Olay: which cleanser is better?
Both Beauty of Joseon and Olay offer a range of cleansers with a High Lovi fit level for most skin types on this page. Reviewers report that Beauty of Joseon provides gentle, non-irritating formulas.
Which is more affordable, Beauty of Joseon or Olay?
The products on this page do not provide pricing information, so it is not possible to determine whether Beauty of Joseon or Olay is more affordable.
Between Beauty of Joseon and Olay, which brand does better for softening fine lines and texture?
Olay does better for softening fine lines and texture based on the reviews on this page. Ingredients like retinol help improve skin texture and smooth out fine lines.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Which brand has more fragrance-free products, Beauty of Joseon or Olay?
Beauty of Joseon offers more fragrance-free products on this page, as every single item in its line lists no fragrance in its ingredients, whereas Olay includes fragrance in one of its products.
How do the founding years and corporate ownership of Beauty of Joseon and Olay compare?
Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas Olay was founded in 1952 and is owned by The Procter & Gamble Company.
Beauty of Joseon or Olay for oily skin?
Both Beauty of Joseon and Olay offer a High routine fit for oily skin, making them equally suitable options on this page. Reviewers report that the products on this page help provide good oil control alongside lightweight and fast-absorbing formulas.
Beauty of Joseon or Olay: which moisturizer is better?
Both Beauty of Joseon and Olay offer moisturizers with a High Lovi fit level for various skin types on the products on this page. Olay excels in softening fine lines and texture, while Beauty of Joseon provides gentle formulas for sensitive skin.
Beauty of Joseon or Olay for sensitive skin?
Both Beauty of Joseon and Olay offer high routine fit levels for sensitive skin on the products on this page. Reviewers note that Beauty of Joseon provides a more gentle and non-irritating formula, while Olay provides better fragrance-free formulation.
Beauty of Joseon or Olay: which sunscreen is better?
Both Beauty of Joseon and Olay offer sunscreens on this page, such as Relief Sun: Rice + Probiotics and Regenerist Whip Face Moisturizer SPF 25, that achieve a high Lovi fit level for most skin types. Both brands provide lightweight protection and deep hydration, while Olay additionally features peptide and vitamin C options across its range.
Beauty of Joseon or Olay for acne-prone skin?
Both Beauty of Joseon and Olay offer products on this page that are well-suited for acne-prone skin, achieving a High fit level in this category. Beauty of Joseon features gentle, non-irritating formulas with ingredients like green tea extract, which may help manage acne, though reviewers sometimes mention breakouts. Olay provides a wide selection of serums and moisturizers, including options with niacinamide that help regulate skin health.
The Journal of Investigative Dermatology, 2013The British Journal of Dermatology, 2002
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Neuroimmunomodulatory compound for sensitive skin care: in vitro and clinical assessment
Comedogenicity in rabbit: some cosmetic ingredients/vehicles
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Dually functionalized dendrimer for stimuli-responsive release of active ingredients into the skin
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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