NIVEA Soft for mature skin
Jojoba Oil
Vitamin E
Glycerin
Mineral Oil
DimethiconeAverage
- HighNormal Skin Fit
- AverageEffectiveness
- HighSafety
Works for mature skin; other moisturizers fit it better.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate moisturizing for your normal skin, as glycerin and jojoba seed oil provide humectant and emollient actions to hydrate and smooth texture, addressing your concerns about wrinkles and fine lines.
- This formula is highly suitable for normal skin, supporting skin hydration and barrier function without causing irritation.
- The safety profile is excellent, with no risks of irritation due to the absence of prohibited or harsh ingredients.
How to apply
- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
People Say
★4.6Overall rating based on 98.0k+ reviewsBased on a very large amount of data, this moisturizer is frequently praised for its lightweight, fast-absorbing formula that effectively hydrates and softens normal to dry skin on the face, hands, and body without a greasy feel. It is also noted for being versatile and affordable. Some users with sensitive or acne-prone skin report breakouts, and a moderate number of reviews mention dissatisfaction with recent formula changes, citing a less moisturizing, waxy, or tight finish. A low frequency of users dislike the lingering scent.
Highlights
Lightweight, absorbs fast Mostly Mentioned
- “It's lightweight on the skin and leaves a bit of subtle sheen.”
- “Once applied to my skin, it dried in under 2 minutes.”
- “It absorbs quickly and retains moisture all day without making my skin hot or tacky.”
- “Its lightweight, creamy texture absorbs quickly, leaving skin feeling soft and hydrated without a greasy residue.”
Softens and smooths Mostly Mentioned
- “Makes my face feel smooth and soft.”
- “My hands and body felt very soft and moisturized.”
- “Today I feel like my skin has never been so smooth and soft.”
- “Great for daily use, keep skin soft and smooth.”
Versatile multi-use Often Mentioned
- “Applying is easy, you can use on your face, hands, and body.”
- “I just use it at night, primarily on my feet, legs and hands. I do put a little on my face if it feels dry.”
- “I've used this on my face, hands and body. It's perfect.”
- “Great work desk companion to keep your hands from feeling dry... but also at home in your bathroom.”
Affordable, accessible Sometimes Noted
- “Best affordable vegan moisturizer.”
- “This one is very cheap compared to most moisturizers.”
- “For the price per ounce, you can't beat this quality.”
- “Financially affordable and work wonderfully for keeping skin soft.”
Causes acne Sometimes Noted
- “I noticed some acne breakouts on my chin after using this crème for a while.”
- “I definitely wouldn't recommend this cream to anyone who is acne prone or prone to clogged pores.”
- “It caused me to break out and also didn't keep my oily skin at bay.”
- “I think this crème is too heavy to be continually used on my face.”
New formula disappointing Sometimes Noted
- “HATE NEW FORUMULA... Leaves my skin dryer and does not provide with the same amount of moisture.”
- “New formula is horrendous... changed an amazing formula to something I would rather throw in the bin.”
- “The recent modified one is not good at all.”
- “I actually came to the Nivea website hoping to find the original (non-vegan) formula, as I've seen many others share similar frustrations.”
Lingering scent Rarely Noted
- “Has a heavy, baby powder smell.”
- “I'm not a fan of the way Nivea Soft Moisturizing Crème smells... it resembles baby powder or an old lady smell.”
- “The smell doesn't dissipate either; it stays with you for a long time.”
- “Scent definitely lingers on the skin for a while.”
Waxy, tight finish Rarely Noted
- “After it absorbs it doesn't feel moisturized it feels like a thin layer of tight wax on your face.”
- “Leaves my skin dryer and does not provide with the same amount of moisture.”
- “New formula seems to give this mild burn feeling on the face.”
- “The new tub i bought is no longer the same nor does it feel the same and it does [not] make my foundation apply properly.”
Sources: lovi.care, target.com, walmart.com, niveausa.com, kroger.com, moisturizers.com, and more
Questions and answers
How well does NIVEA Soft work for mature skin?
This moisturizer works reasonably well for mature skin, offering moderate hydration to help smooth texture and soften fine lines. While it has a very safe formula with no irritation risks, products that fit this skin better typically include potent anti-aging ingredients like peptides, antioxidants, and soothing components to nourish mature skin more deeply.
Journal of Cosmetic Dermatology, 2020Journal of Cosmetic Dermatology, 2024
Which ingredients make this cream a good fit for mature skin?
Glycerin and jojoba seed oil help smooth texture and keep mature skin hydrated. To fit this skin type even better, a moisturizer also needs potent anti-aging ingredients like peptides, antioxidants, or probiotics.
Clinical, Cosmetic and Investigational Dermatology, 2017Journal of Cosmetic Dermatology, 2020
What does Jojoba Oil do for mature skin?
Jojoba oil helps calm mature skin while making it feel softer and smoother. It may also help restore barrier function, increase hydration, and support firmness by encouraging the synthesis of hyaluronic acid and collagen.
Journal of Cosmetic Science, 2017Frontiers in Pharmacology, 2024
What does Vitamin E do for mature skin?
Vitamin E helps mature skin by improving moisture, smoothing fine lines, and keeping it feeling soft and firm. It works as an antioxidant to protect against daily stress and may help support collagen to keep skin looking youthful.
Journal of Cosmetic Dermatology, 2022Journal of Cosmetic Dermatology, 2020
Where does this cream go in a skincare routine for mature skin?
This moisturizer goes in the morning routine after a hydrating toner and before sunscreen, and in the evening routine as the final step after your treatment. It helps keep your skin soft and smooth without causing irritation, but mature skin also needs richer anti-aging ingredients and deep-nourishing oils to better target wrinkles and fine lines.
The Journal of Dermatological Treatment, 2022Journal of Cosmetic Dermatology, 2020
Can I use this cream with retinol, and in what order?
You can use this cream with retinol by applying the retinol first, letting it dry, and then following with the cream to help keep your skin comfortable. This type of routine helps support your skin barrier and calm dryness when using stronger treatments. To get a better fit for mature skin, look for products that also include ceramides and peptides to firm and smooth fine lines.
How often should I use this cream?
You can use this moisturizer twice a day as part of your morning and evening routine. Regular daily application helps hydrate your skin and keeps your skin barrier working well without causing irritation.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can this cream clog pores, cause breakouts or purging for mature skin?
This cream may cause acne for some people since reviewers complain about breakouts, though it is unlikely to irritate your skin. Mature skin often needs a lightweight moisturizer with nourishing oils and vitamins to keep it smooth without clogging pores.
Can I use this cream around the eyes or on my body?
You can use this cream on your body and around the eyes, as its safe formula and gentle ingredients suit thin areas and body skin very well. It is unlikely to cause irritation while helping to keep your skin smooth and hydrated.
Is this cream fragrance-free and alcohol-free?
It has no fragrance and contains drying alcohol (alcohol denat).
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Alpha-tocopherol loaded nanostructured lipid carrier gel provided enhanced moisturizing and anti-aging properties in human volunteers over 12 weeks.
Journal of Cosmetic Dermatology, 2020Topical application of tocopherol succinate ethosomal gel decreased erythema, melanin, and sebum levels while improving moisture content and skin elasticity in 34 human women.
Journal of Cosmetic Dermatology, 2024Tocopherol succinate-loaded ethosomal gel increased skin deposition, stability, moisture, and mechanical properties in 13 human subjects compared to a control gel over 12 weeks.
Journal of Cosmetic Dermatology, 2022A topical antioxidant serum significantly reduced air pollution-induced skin pigmentation and proinflammatory gene expression ex vivo, and improved skin aging signs in 40 healthy adult females after 90 days of daily use.
Journal of Cosmetic Dermatology, 2022Clay jojoba oil facial masks reduced total skin lesions by a mean of 54% after 6 weeks in 133 participants with acne-prone, lesioned skin and mild acne compared to baseline.
Forschende Komplementarmedizin, 2012Topical application of jojoba wax reduced LPS-induced secretion of IL-6, IL-8, and TNFα by approximately 30% and increased the synthesis of pro-collagen III and hyaluronic acid compared to untreated skin in an ex-vivo human skin organ culture model.
Frontiers in Pharmacology, 2024Topical jojoba oil application in male mice decreased exercise-induced pro-inflammatory gene expression (Il-1b and Il-6 in soleus, Il-1b in gastrocnemius) compared to untreated exercised mice.
Biomolecules, 2025Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls.
Journal of Cosmetic Dermatology, 2025Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate.
Contemporary Clinical Trials Communications, 2021Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin.
Journal of Cosmetic Dermatology, 2024The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012Repeated application of concentrated water-in-oil emulsions over four weeks caused no skin irritation, positively affected skin properties, and delivered almost 50% of the applied fluorescein sodium, with isopropyl myristate showing superior penetration performance compared to liquid paraffin in healthy volunteers.
International Journal of Pharmaceutics, 2019Wearing an N95 mask alone compared to using dimethicone cream or hydrocolloid dressing caused more adverse skin reactions among 73 military health care workers, with no significant differences in fit test failure rates between groups.
Military Medicine, 2024A dimethicone skin protectant lotion significantly decreased visual scoring and transepidermal water loss compared to vehicle control and SLS-only treated sites in 12 healthy humans exposed to sodium lauryl sulfate.
Skin Research and Technology, 2000Treatment with a moisturizer containing dimethicone and glycerine increased epidermal thickness by 0.019 mm, improved barrier function by decreasing transepidermal water loss by 13%, decreased melanin intensity, and induced keratins 6 and 16 in fifteen women with moderately photoaged forearms.
Clinical and Experimental Dermatology, 2007
Ingredients
Water, Glycerin, Myristyl Alcohol, Mineral Oil, Butylene Glycol, Alcohol Denat, Stearic Acid, Petrolatum, Myristyl Myristate, Glyceryl Stearate, Hydrogenated Coco-Glycerides, Dimethicone, Jojoba Seed Oil, Tocopheryl Acetate, Lanolin Alcohol, Polyglyceryl-2 Caprate, Carbomer, Sodium Hydroxide, Phenoxyethanol
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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