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Skincare routine for mature skin

Routine by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Cleansers and toners with glycerin, hydrolyzed hyaluronic acid, niacinamide, and centella asiatica extract help hydrate and calm mature skin, while moisturizers and serums with ginseng saponins, ginseng root extract, hyaluronic acid, niacinamide, and ceramides support firmness and smoothness. Exfoliating steps and cleansing toners with glycolic acid, papain, and sodium lauroyl glutamate help smooth fine lines and wrinkles by clearing away dead cells.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while it rests and is away from the sun. The weekly routine takes the place of the evening routine once a week and adds the deeper steps for mature skin.

Journal of the American Academy of Dermatology, 2012Journal of the American Academy of Dermatology, 2003Experimental Dermatology, 2025

Products are rated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with amino acids, aloe vera leaf juice, cucumber fruit extract, and glycerin help clear impurities and maintain hydration. Cleansers with white truffle oil, vitamin e, hydrolyzed hyaluronic acid, and okara extract nourish and hydrate the skin while helping improve the appearance of wrinkles and fine lines, and they are used every morning and every evening and once a week in place of the evening routine.

Best cleansers for mature skin

Step 2Hydrating Toner

The hydrating toner step is used every morning to help keep mature skin hydrated and smooth. Hydrating toners with glycerin and hyaluronic acid help boost moisture and reduce the appearance of fine lines and wrinkles, while toners with propolis extract and honey extract help support overall texture and radiance.

Best toners for mature skin

Step 3Moisturizer

Moisturizers with glycerin and hyaluronic acid help hydrate dry mature skin, while formulas with tripeptides, signal peptides, and retinol help smooth out fine lines and wrinkles. This step is used every morning and every evening, and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Evening

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil and tocopherol help clear away oil-based debris while nourishing mature skin and supporting your goal of addressing fine lines and wrinkles. Makeup removers with hyaluronic acid and beeswax provide exceptional hydration to help plump fine lines, and they are used every evening and once a week in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids, aloe vera leaf juice, cucumber fruit extract, and glycerin help clear impurities and maintain hydration. Cleansers with white truffle oil, vitamin e, hydrolyzed hyaluronic acid, and okara extract nourish and hydrate the skin while helping improve the appearance of wrinkles and fine lines, and they are used every morning and every evening and once a week in place of the evening routine.

Best cleansers for mature skin

Step 4Serum or Treatment

Serums and treatments with hyaluronic acid and Centella Asiatica Extract help smooth out fine lines and wrinkles while boosting hydration and firmness. Serums with niacinamide and peptides improve skin texture and reduce the signs of aging, and they are used every evening and once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 5Moisturizer

Moisturizers with glycerin and hyaluronic acid help hydrate dry mature skin, while formulas with tripeptides, signal peptides, and retinol help smooth out fine lines and wrinkles. This step is used every morning and every evening, and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Once a week

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil and tocopherol help clear away oil-based debris while nourishing mature skin and supporting your goal of addressing fine lines and wrinkles. Makeup removers with hyaluronic acid and beeswax provide exceptional hydration to help plump fine lines, and they are used every evening and once a week in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids, aloe vera leaf juice, cucumber fruit extract, and glycerin help clear impurities and maintain hydration. Cleansers with white truffle oil, vitamin e, hydrolyzed hyaluronic acid, and okara extract nourish and hydrate the skin while helping improve the appearance of wrinkles and fine lines, and they are used every morning and every evening and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Enzyme Powder

Enzyme powders with papain and salicylic acid help digest dull surface cells and smooth fine lines. These exfoliating steps are used once a week in place of the evening routine.

Step 4Nourishing Mask

Nourishing masks with niacinamide and retinal help smooth fine lines and wrinkles on mature skin, while formulas with ceramides and sea water support moisture and barrier function. This treatment step is used once a week in place of the evening routine.

Step 5Serum or Treatment

Serums and treatments with hyaluronic acid and Centella Asiatica Extract help smooth out fine lines and wrinkles while boosting hydration and firmness. Serums with niacinamide and peptides improve skin texture and reduce the signs of aging, and they are used every evening and once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 6Moisturizer

Moisturizers with glycerin and hyaluronic acid help hydrate dry mature skin, while formulas with tripeptides, signal peptides, and retinol help smooth out fine lines and wrinkles. This step is used every morning and every evening, and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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