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NIVEA vs Dr. Barbara Sturm

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Dr. Barbara Sturm are German skincare brands that offer gentle moisturizers, targeted serums, and specialized lotions for different complexions. Both brands suit dry and sensitive skin best, while providing lasting comfort through thoughtful formulations. NIVEA relies on glycerin to improve hydration, whereas the Sturm brand builds upon scientifically advanced formulas for barrier support.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

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Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

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This page compares some of the most popular NIVEA and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Dr. Barbara Sturm products

People Say

NIVEADr. Barbara Sturm
  • Softens and Smooths Skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum”
  • Gentle and Non-Drying Sometimes NotedOften Mentioned
    • “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Lightweight and Fast Absorption Sometimes NotedOften Mentioned
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum”
  • Plumps Fine Lines Not notedOften Mentioned
    • “lines less visible — Dr. Barbara Sturm Hyaluronic Serum”
    • “skin feels softer — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Glow and Radiance Not notedOften Mentioned
    • “skin looks brighter — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “healthy glow — Dr. Barbara Sturm Hyaluronic Serum”
  • Extremely Expensive Not notedMostly Mentioned
    • “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
  • Greasy and Oily Residue Often MentionedSometimes Noted
    • “tacky finish — Dr. Barbara Sturm Hyaluronic Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Slow or Minimal Results Rarely NotedOften Mentioned
    • “didn't see difference — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “did nothing — Dr. Barbara Sturm Hyaluronic Serum”

Questions and answers

NIVEA or Dr. Barbara Sturm: which is better?

Dr. Barbara Sturm is a better fit for shoppers seeking gentle, non-drying formulas, as every product on its page lists no fragrance and it rates better for being gentle and non-drying compared to NIVEA.

What is the difference between NIVEA and Dr. Barbara Sturm?

Dr. Barbara Sturm is gentler and non-drying, whereas the products on this page by NIVEA soften and smooth skin better. Glycerin helps provide deep hydration across both brands.

NIVEA or Dr. Barbara Sturm: which moisturizer is better?

For a moisturizer, NIVEA Creme earns a High Lovi fit for dry and dry sensitive skin, while Dr. Barbara Sturm Hyaluronic Serum achieves an Average fit for dry skin.

Which is more affordable, NIVEA or Dr. Barbara Sturm?

Dr. Barbara Sturm is not described as more affordable, whereas review themes note that NIVEA is extremely expensive.

Which causes fewer breakouts, NIVEA or Dr. Barbara Sturm?

Dr. Barbara Sturm is gentler and less drying, whereas reviewers sometimes note that NIVEA causes breakouts and acne.

Which brand has been around longer, NIVEA or Dr. Barbara Sturm?

NIVEA has been around longer, having been founded in Germany in 1911, whereas Dr. Barbara Sturm was founded in 2014.

Do all Dr. Barbara Sturm products contain no fragrance compared to NIVEA?

Yes, every Dr. Barbara Sturm product on this page lists no fragrance in its ingredients, whereas 6 of the 9 NIVEA products on this page include fragrance.

How do NIVEA and Dr. Barbara Sturm compare in terms of softening and smoothing the skin according to reviewers?

According to reviewers, NIVEA does better than Dr. Barbara Sturm when it comes to softening and smoothing the skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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