Good Molecules Hyaluronic Acid Serum for mature skin

Sodium Hyaluronate
Glycerin
Propanediol
Hydroxyacetophenone
High
- HighNormal Skin Fit
- HighEffectiveness
- HighSafety
One of the best moisturizers for mature skin.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Highly suitable for your normal skin, this serum effectively addresses wrinkles and fine lines with sodium hyaluronate and glycerin, which provide significant hydration to plump the skin.
- Propanediol and butylene glycol further enhance humectant action, supporting overall skin hydration and comfort.
- The product is safe for your skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.
How to apply
- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
People Say
★4.7Overall rating based on 4.3k+ reviewsThis serum is widely praised as a lightweight, budget-friendly hydration booster that effectively plumps the skin and smooths fine lines without the sticky residue common in competitors. While highly effective for most skin types, including sensitive skin, optimal results depend on applying it to damp skin and sealing it with a moisturizer to prevent dryness. Based on a very large amount of data, this should be definitely taken into account.
Highlights
Great price Mostly Mentioned
- “best value for money”
- “affordable staple”
Hydrates and plumps Mostly Mentioned
- “skin appears smooth and supple”
- “plumps up fine lines”
- “leaves skin baby smooth”
Non-sticky texture Often Mentioned
- “absorbs almost instantly”
- “not sticky like other brands”
- “water-light consistency”
Gentle formula Sometimes Noted
- “no irritation on sensitive skin”
- “fragrance-free is a plus”
- “very gentle formula”
Layers well Sometimes Noted
- “works well under makeup”
- “layers seamlessly”
- “great base for moisturizer”
Ineffective if dry Sometimes Noted
- “dried my skin out”
- “didn't do much on dry skin”
- “needs a moisturizer on top”
Caused breakouts Rarely Noted
- “broke me out”
- “caused small bumps”
- “skin reacted poorly”
Packaging issues Rarely Noted
- “dropper feels cheap”
- “hard to get last drops”
- “bottle cap issues”
Soapy texture Rarely Noted
- “feels soapy when rubbed”
- “turns white/foamy if over-applied”
- “slightly soapy feel”
Sources: lovi.care, ulta.com, target.com, beautylish.com, skinsort.com, thingtesting.com, and more
Questions and answers
What makes Good Molecules Hyaluronic Acid Serum a great fit for mature skin?
Good Molecules Hyaluronic Acid Serum is a great fit for mature skin because its sodium hyaluronate and glycerin provide significant hydration to plump the skin and effectively address wrinkles and fine lines. Propanediol and butylene glycol further enhance this action to support overall skin comfort and lasting moisture.
Clinical, Cosmetic and Investigational Dermatology, 2017International Journal of Cosmetic Science, 2024
Which ingredients make this serum a good fit for mature skin?
Sodium hyaluronate and glycerin make this serum a great fit for mature skin by drawing in moisture to plump fine lines and wrinkles. Propanediol and butylene glycol add extra hydration to keep the skin feeling soft and comfortable.
Clinical, Cosmetic and Investigational Dermatology, 2017International Journal of Cosmetic Science, 2024
What does Hyaluronic Acid do for mature skin?
Hyaluronic acid helps mature skin by deeply boosting moisture, improving elasticity, and smoothing the appearance of fine lines and wrinkles. Regular use keeps the skin looking plump and soft while supporting overall firmness and hydration.
Journal of Drugs in Dermatology, 2011Skin Research and Technology, 2024
What does Glycerin do for mature skin?
Glycerin helps keep mature skin feeling soft and smooth by drawing moisture into the outer layer and locking it in. This daily hydration boost supports the skin barrier, keeping dry areas comfortable and protected against irritation.
The British Journal of Dermatology, 2008Clinical, Cosmetic and Investigational Dermatology, 2017
Where does this serum go in a skincare routine for mature skin?
This serum goes in the evening routine after cleansing and before moisturizing, keeping things simple and safe around sun exposure. Using hydrating ingredients like sodium hyaluronate and glycerin helps plump mature skin and smooth out fine lines.
Journal of Drugs in Dermatology, 2023Clinical, Cosmetic and Investigational Dermatology, 2017
Can I use this serum with retinol, and in what order?
You can use this serum with retinol, applying the serum first to deeply hydrate and plump the skin before your retinol product. Using a hydrating moisturizer beforehand helps improve skin comfort and prepares mature skin to better tolerate retinoids.
How often should I use this serum?
This serum works well as part of your evening routine. Using it daily helps keep your skin hydrated and smooth while softening the look of fine lines.
Journal of Cosmetic Dermatology, 2020Journal of Drugs in Dermatology, 2015
Can this serum clog pores, cause breakouts or purging for mature skin?
This serum is unlikely to cause breakouts for mature skin, as it contains gentle ingredients with a safe profile for your skin type. Some shoppers may occasionally experience minor breakouts, but harsh or irritating ingredients are absent.
Can I use this serum around the eyes or on my body?
Yes, you can use this serum around the eyes and on your body because its gentle formula with sodium hyaluronate and glycerin provides deep hydration and effectively plumps mature skin without irritation. Regular application helps smooth out fine lines and wrinkles in delicate areas while keeping the skin comfortable and well-hydrated.
Polymers, 2023Clinical, Cosmetic and Investigational Dermatology, 2017
Is this serum fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone.
Dermatologic Therapy, 2022Topical application of 1,3-propanediol at various concentrations, alone or combined with butylene glycol and/or glycerol, increased skin hydration and reduced trans epidermal water loss in 30 healthy female subjects over an 8-hour period, with the 15% concentration and the addition of glycerol providing greater benefits.
International Journal of Cosmetic Science, 2024Sustainable cosmetic products formulated with renewable PDO-based emulsifiers showed equivalent performance in sensory and moisturization evaluations compared to those formulated with petroleum-derived PEG-based emulsifiers.
Journal of Cosmetic Science, 2017Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.
Journal of Drugs in Dermatology, 2011Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.
Clinical Oral Investigations, 2022Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.
BMC Oral Health, 2019The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012A mixture of propanediol, xylitol, and caprylic acid demonstrated in vitro antimicrobial activity against C. acnes and S. aureus, reduced 5-alpha reductase expression, and decreased skin oiliness, porphyrin, and inflammatory lesions in participants over 28 days.
Molecules, 2021
Ingredients
Water, Propanediol, Glycerin, Sodium Hyaluronate, Hydroxyacetophenone, Sodium Citrate, Citric Acid, Ethylhexylglycerin, Butylene Glycol, 1,2-Hexanediol, Xanthan Gum, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Chlorphenesin, Caprylyl Glycol, Disodium Edta, Tocopherol
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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