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NEEDLY skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NEEDLY is a Korean skincare brand founded in 2019 and owned by Naturalendo Tech Co., Ltd..

m.needly.co.krko.wikipedia.org

NEEDLY is beloved for its gentle toners and thoughtful formulas. Its products suit sensitive, dry, and combination skin types best. For acne-prone skin, the standout product is the Daily Toner Pad. The brand relies on careful formulation to support daily care routines.

This page covers some of the most popular NEEDLY products; for the whole NEEDLY range, with a fit score for every product, use the Lovi app.

NEEDLY toners and essences

Questions and answers

Is NEEDLY worth it?

NEEDLY is worth it because Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every NEEDLY product on this page also lists no fragrance in its ingredients.

What are NEEDLY's best products?

NEEDLY Daily Toner Pad fits oily, acne-prone, and sensitive skin best, with Lovi rating it Superior for oily and acne-prone skin and High for sensitive skin. Lovi rates the overall NEEDLY routine as Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does NEEDLY cause breakouts?

NEEDLY is unlikely to cause breakouts, as its Daily Toner Pad is rated Superior for oily and acne-prone skin and helps clear the skin. Lovi rates NEEDLY-focused routines Superior for acne-prone skin.

BioMed Research International, 2020Clinical, Cosmetic and Investigational Dermatology, 2019

Is NEEDLY fragrance-free?

Yes, every product among the NEEDLY products on this page lists no fragrance in its ingredients.

What are the key ingredients in NEEDLY products?

NEEDLY products on this page include key ingredients such as sodium hyaluronate, tea tree extract, and centella asiatica extract, which help hydrate, calm, and smooth the skin.

Dermatologic Therapy, 2022Indian Journal of Dermatology, Venereology and Leprology, 2007

How do I build a NEEDLY skincare routine?

To build a NEEDLY routine, you can use the Daily Toner Pad on the skin after cleansing. Lovi rates the NEEDLY routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Where can I buy NEEDLY, and how much does it cost?

NEEDLY products are available on Amazon US, with prices on this page starting at $21.00.

What are good alternatives to NEEDLY?

Good alternatives to NEEDLY with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. Lovi rates the NEEDLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types.

NEEDLY vs SKIN1004: which is better?

NEEDLY is better for oily, combination, and acne-prone skin, where Lovi rates the NEEDLY-focused routines Superior compared to the High ratings for SKIN1004. For dry and sensitive skin, both brands tie with Superior ratings from Lovi.

Who owns NEEDLY, and where is it from?

NEEDLY is a Korean brand founded in 2019, owned by Naturalendo Tech Co., Ltd..

m.needly.co.krko.wikipedia.org

Is NEEDLY cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NEEDLY as cruelty-free.

Research behind NEEDLY's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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