NEEDLY skincare
NEEDLY is a Korean skincare brand founded in 2019 and owned by Naturalendo Tech Co., Ltd..
m.needly.co.krko.wikipedia.org
NEEDLY is beloved for its gentle toners and thoughtful formulas. Its products suit sensitive, dry, and combination skin types best. For acne-prone skin, the standout product is the Daily Toner Pad. The brand relies on careful formulation to support daily care routines.
This page covers some of the most popular NEEDLY products; for the whole NEEDLY range, with a fit score for every product, use the Lovi app.
NEEDLY toners and essences
Questions and answers
Is NEEDLY worth it?
Yes, NEEDLY is worth it as its brand-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Daily Toner Pad Superior for oily and acne-prone skin, and High for combination and sensitive skin. Additionally, all NEEDLY products on this page list no fragrance in their ingredients.
What are NEEDLY's best products?
NEEDLY's best products for oily, acne-prone, and sensitive skin include the Daily Toner Pad, which Lovi rates Superior for those skin types. Every NEEDLY product on this page lists no fragrance in its ingredients.
Does NEEDLY cause breakouts?
NEEDLY is unlikely to cause breakouts, and Lovi rates the Daily Toner Pad Superior for acne-prone skin. The NEEDLY products on this page list no fragrance in their ingredients, which helps keep sensitive and oily skin calm.
Is NEEDLY fragrance-free?
Yes, every one of the NEEDLY products on this page lists no fragrance in its ingredients.
What are the key ingredients in NEEDLY products?
NEEDLY products on this page feature key ingredients like sodium hyaluronate, glycerin, and salicylic acid.
How do I build a NEEDLY skincare routine?
To build a NEEDLY routine, start with the Daily Toner Pad to sweep across clean skin. Lovi rates the overall NEEDLY routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy NEEDLY, and how much does it cost?
NEEDLY is available from stores in Australia shown on this page, with prices ranging from A$33.38.
What are good alternatives to NEEDLY?
Good alternatives to NEEDLY with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. Lovi rates the NEEDLY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
NEEDLY vs SKIN1004: which is better?
NEEDLY outperforms SKIN1004 for oily, combination, and acne-prone skin, where Lovi rates the NEEDLY-focused routine Superior compared to SKIN1004's High fit. Both brands achieve a Superior fit for dry and sensitive skin.
Who owns NEEDLY, and where is it from?
NEEDLY is a Korean brand founded in 2019, owned by Naturalendo Tech Co., Ltd..
Is NEEDLY cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NEEDLY as cruelty-free.
Research behind NEEDLY's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

