Simple vs ILIA Beauty
Simple and ILIA Beauty are distinct skincare lines created to support daily routines through gentle, effective care. The British brand is known for moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit acne-prone skin and skin with dark spots best. Meanwhile, the Canadian brand is widely loved for its thoughtful moisturizers and nourishing formulations that suit dry, normal, and combination skin best. They differ primarily in their core ingredient profiles, targeted skin concerns, and regional heritage.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.
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This page compares some of the most popular Simple and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or ILIA Beauty: which is better?
Simple offers a much wider range of products on this page and is rated High for sensitive skin with its soothing toner, whereas ILIA Beauty features only a single moisturizer with Average fits across skin types. Glycerin in Simple's products helps maintain hydration, and niacinamide may assist with skin pigmentation.
What is the difference between Simple and ILIA Beauty?
Simple offers a wide selection of cleansers, makeup removers, and moisturizers that feature ingredients like glycerin, whereas the products on this page for ILIA Beauty consist solely of The Base Face Milk. Lovi rates Simple as having a Superior fit for mature skin with its toner and a High fit for sensitive skin, while ILIA Beauty's single product has an Average fit across multiple skin types.
Simple or ILIA Beauty: which moisturizer is better?
Simple offers more moisturizer options on the page, such as the Hydrating Light Moisturiser and Replenishing Rich Moisturiser, whereas ILIA Beauty only features The Base Face Milk. Glycerin helps provide hydration in these products.
Which is more affordable, Simple or ILIA Beauty?
Simple features lightweight, value-friendly moisturizers on this page, whereas ILIA Beauty features only a single moisturizer with no pricing mentioned. Reviewers frequently note Simple's affordability for everyday skincare routines.
Which causes fewer breakouts, Simple or ILIA Beauty?
Simple offers products with a High fit level for acne-prone skin, whereas ILIA Beauty has an Average fit for this skin type. Niacinamide helps control skin pigmentation, and glycerin helps improve skin hydration.
When was Simple founded and who is its parent company?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011.
Do any of the products from Simple or ILIA Beauty contain fragrance?
Every product on this page from both Simple and ILIA Beauty lists no fragrance in its ingredients.
What are the key ingredients found across Simple products?
The products on this page from Simple feature Niacinamide and Glycerin as their key ingredients. Glycerin helps improve skin hydration, and Niacinamide may help reduce cutaneous pigmentation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.








