🇬🇧United Kingdom

Simple vs Grown Alchemist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Grown Alchemist are distinct skincare lines, with the former being a British brand founded in 1960 and owned by Unilever PLC since 2011. The former is known for gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, while the latter is loved for its cleansers, serums, and overall formulas. Simple suits acne-prone skin and skin with dark spots best, whereas the other brand suits sensitive, dry, and combination skin best. They differ primarily in their specific target skin types and core product types, offering tailored solutions like the Kind to Skin Soothing Facial Toner, Micellar Cleansing Water, Hydra-Restore Cream Cleanser, and Instant Smoothing Serum.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Grown Alchemist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Grown Alchemist products

People Say

SimpleGrown Alchemist
  • Gentle on sensitive skin Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Perfect for sensitive skin — Grown Alchemist Gentle Gel Facial Cleanser”
  • Hydration and non-drying formula Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Doesn't dry out my skin — Grown Alchemist Gentle Gel Facial Cleanser”
    • “Skin version of chugging water — Grown Alchemist Instant Smoothing Serum”
  • Lightweight and non-greasy absorption Often MentionedOften Mentioned
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “Very light weight — Grown Alchemist Instant Smoothing Serum”
  • Effective cleansing and daily use Often MentionedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Gets everything nice and clean — Grown Alchemist Gentle Gel Facial Cleanser”
  • Pleasant or soothing scent Not notedMostly Mentioned
    • “Smells amazing — Grown Alchemist Gentle Gel Facial Cleanser”
    • “smell is divine — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Affordable price point and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Struggles with makeup removal Often MentionedOften Mentioned
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
    • “Won't budge my waterproof mascara. — Simple Micellar Water”
    • “Isn't going to be your makeup remover — Grown Alchemist Gentle Gel Facial Cleanser”
    • “doesn't remove mascara — Grown Alchemist Hydra-Restore Cream Cleanser”
  • Packaging and leaking issues Rarely NotedOften Mentioned
    • “Worried about the snap top bottle leaking when travelling. — Simple Micellar Cleansing Water”
    • “The cap broke off immediately. — Simple Micellar Water”
    • “hard to get last bit out — Simple Replenishing Rich Moisturiser”
    • “tube cracks easily — Grown Alchemist Hydra-Restore Cream Cleanser”
  • High price point Not notedOften Mentioned
    • “expensive for what it is — Grown Alchemist Hydra-Restore Cream Cleanser”

Questions and answers

Simple or Grown Alchemist: which is better?

Simple is better for shoppers seeking value and lightweight hydration, while Grown Alchemist offers deeply hydrating cleansers that suit sensitive skin well. Both brands feature fragrance-free formulations across the products on this page.

Clinical, Cosmetic and Investigational Dermatology, 2017

What is the difference between Simple and Grown Alchemist?

Simple offers more lightweight and budget-friendly products that fit acne-prone skin best, while Grown Alchemist provides hydrating cleansers that have a pleasant scent. Both brands feature fragrance-free formulations on this page. Glycerin helps maintain skin hydration across the products on this page.

Clinical, Cosmetic and Investigational Dermatology, 2017

Simple or Grown Alchemist: which cleanser is better?

Simple is a better fit for sensitive skin with its Refreshing Facial Wash, while Grown Alchemist excels with its Hydra-Restore Cream Cleanser for high dry-skin and anti-aging care. Both offer effective daily cleansing, though the products on this page list no fragrance in their ingredients.

Which is more affordable, Simple or Grown Alchemist?

Simple is more affordable, as the products on this page offer an affordable price point and value compared to Grown Alchemist.

Which causes fewer breakouts, Simple or Grown Alchemist?

Simple fits acne-prone skin best among its brand routines, and the products on this page help hydrate skin with ingredients like glycerin, which aids moisture retention.

Clinical, Cosmetic and Investigational Dermatology, 2017

Which brand has more products listed on this page, Simple or Grown Alchemist?

Simple has more products listed on this page, with seven items compared to three from Grown Alchemist.

Do any products from either Simple or Grown Alchemist contain fragrance?

Every product on this page from both Simple and Grown Alchemist lists no fragrance in its ingredients.

What are the main skin types that Simple fits best according to its brand-focused routines?

According to its brand-focused routines, Simple fits acne-prone skin, skin with dark spots, and oily skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play