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Purito vs MAËLYS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and MAËLYS are distinct skincare lines, with the former being a Korean brand founded in 2017 and owned by Corstone Capital since 2022, and the latter being a maker of advanced formulas. Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas, while MAËLYS is loved for targeted serums and advanced formulas. The Korean brand suits dry skin and sensitive skin best, offering soothing daily care, whereas the other brand suits all skin types best. Both differ because the first brand uses key ingredients for soothing care through products like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum, while the second brand delivers thoughtful care through specialized solutions like the TOO-FINE and the RE-LURE Tight & Tone Body Serum.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs MAËLYS products

Questions and answers

Purito or MAËLYS: which is better?

Purito is better for everyday skincare because Lovi rates its products much higher across most skin types, whereas MAËLYS items score low or average and some contain fragrance.

What is the difference between Purito and MAËLYS?

Purito fits dry and sensitive skin much better than MAËLYS, with many products reaching Superior or High levels across skin types, while MAËLYS products on this page rate mostly Low or Average. Purito also keeps every product on this page free of fragrance, whereas MAËLYS includes fragrance in the RE-LURE Tight & Tone Body Serum.

Which is more affordable, Purito or MAËLYS?

This page does not provide pricing information for either Purito or MAËLYS, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Purito or MAËLYS?

Purito is much better for acne-prone skin, with Lovi giving its products High to Superior fit levels for acne-prone skin, whereas MAËLYS products on this page get Low or Caution ratings for acne-prone skin.

Between Purito and MAËLYS, which brand offers fragrance-free products according to the page?

Purito offers fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas MAËLYS includes fragrance in one of its two products.

Which brand has a longer history and corporate backing, Purito or MAËLYS?

Purito has a longer documented history, having been founded in South Korea in 2017 and owned by Corstone Capital since 2022, whereas MAËLYS was also founded in 2017 but lacks details on its founding location and is owned by the Barinboim Group.

How do the skin-type fit levels for serums compare between Purito and MAËLYS?

Purito achieves Superior and High fit levels across skin types for serums like Centella Unscented Serum and Pure Vitamin C Serum, whereas MAËLYS serums on this page have a Low fit across all skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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