🇬🇧United Kingdom

Paula's Choice vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and A+ are trusted skincare lines designed to address diverse complexions through specialized formulations. Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021, featuring serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c, which fit oily skin and acne-prone skin best. A+ is an Indian skincare brand founded in 1990 that is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas, suiting sensitive skin best because of their mild composition. While the American line relies on ingredients like glycerin to significantly increase skin hydration and restore barrier function for oilier complexions, the Indian brand reliably supports daily moisture balance for those requiring milder care.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Paula's Choice and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs A+ products

Questions and answers

Paula's Choice or A+: which is better?

Paula's Choice offers a much wider selection of fragrance-free products on this page and achieves a Superior Lovi fit for multiple skin types. A+ features only one moisturizer here, which has a low to average Lovi fit across skin types.

What is the difference between Paula's Choice and A+?

Paula's Choice offers a wide selection of fragrance-free products on this page tailored for oily, acne-prone, and mature skin, whereas A+ provides a single moisturizer with limited skin type compatibility. Lovi rates the fit of Paula's Choice products as Superior for many routines, while A+ products generally show Average or Low fit levels across skin types.

Paula's Choice or A+: which moisturizer is better?

For moisturizers, Paula's Choice helps various skin types with options like its Replenishing Moisturizer, which has a Superior Lovi fit for mature skin. In contrast, the products on this page show A+ offers just the 345 Relief Cream, which has an Average Lovi fit for sensitive and dry sensitive skin.

Which is more affordable, Paula's Choice or A+?

Reviewers mostly mention high price as a drawback for the products on this page by Paula's Choice, whereas pricing details for A+ are not provided on this page.

Which causes fewer breakouts, Paula's Choice or A+?

Paula's Choice helps address breakouts, fitting oily and acne-prone skin best across the products on this page. By comparison, A+ has only one product on this page, which is unlikely to be the primary choice for breakout control.

When were Paula's Choice and A+ founded, and who owns them?

Paula's Choice was founded in the United States in 1995 and has been owned by Unilever since 2021. A+ was founded in India in 1990 and is independently owned.

Do any products from Paula's Choice or A+ contain fragrance?

Every product on this page for both Paula's Choice and A+ lists no fragrance in its ingredients.

Which skin types do Paula's Choice brand-focused routines fit best?

Paula's Choice brand-focused routines fit oily skin, acne-prone skin, and mature skin best. Lovi rates the fit for these skin types as Superior in multiple products across the range.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play