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Paula's Choice vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and A+ are trusted skincare lines designed to address diverse complexions through specialized formulations. Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021, featuring serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c, which fit oily skin and acne-prone skin best. A+ is an Indian skincare brand founded in 1990 that is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas, suiting sensitive skin best because of their mild composition. While the American line relies on ingredients like glycerin to significantly increase skin hydration and restore barrier function for oilier complexions, the Indian brand reliably supports daily moisture balance for those requiring milder care.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Paula's Choice and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs A+ products

Questions and answers

Paula's Choice or A+: which is better?

Paula's Choice offers a much wider range of products on this page and achieves Superior fit levels for various skin types, whereas A+ lists only one moisturizer with lower fit ratings. Paula's Choice products are formulated without fragrance and often help address signs of aging and pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between Paula's Choice and A+?

Paula's Choice offers a wide selection of fragrance-free products on this page tailored best for oily, acne-prone, and oily acne-prone skin, whereas A+ lists only a single moisturizer. Lovi rates the fit of Paula's Choice options as Superior for several key categories, while the A+ cream receives an Average or Low fit across most skin types.

Paula's Choice or A+: which moisturizer is better?

Paula's Choice offers a wider variety of moisturizers with higher Lovi fit levels for different skin types, whereas A+ has only a single moisturizer with an average or low fit across skin types. Paula's Choice features formulations with ingredients like ceramides and hyaluronic acid that help support skin barrier repair and hydration.

Dermatologic Therapy, 2022

Which is more affordable, Paula's Choice or A+?

Reviewers note that Paula's Choice has a high price on the products on this page. No pricing details are mentioned for A+ on the page.

Which causes fewer breakouts, Paula's Choice or A+?

Paula's Choice fits oily and acne-prone skin best, while the products on this page for A+ are limited to a single moisturizer with average fit for acne-prone skin. Paula's Choice helps target breakouts with dedicated acne and exfoliant options like its cleansers and BHA liquids, whereas A+ lacks a focused breakout range on this page.

How does the founding year and ownership of Paula's Choice compare to A+?

Paula's Choice was founded in 1995 in the United States and has been owned by Unilever since 2021. In comparison, A+ was founded earlier in 1990 in India and is independently owned.

Which brand offers fragrance-free products, Paula's Choice or A+?

Both brands offer fragrance-free products, as every product on this page for both Paula's Choice and A+ lists no fragrance in its ingredients.

What are the main skin types that Paula's Choice brand-focused routines fit best?

Paula's Choice brand-focused routines fit oily skin, acne-prone skin, and oily acne-prone skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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