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Paula's Choice vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and A+ are established skincare brands that offer thoughtfully crafted solutions for diverse complexions. The American line, founded in 1995, features versatile serums, cleansers, moisturizers, and toners built around hydrating ingredients like hyaluronic acid, glycerin, and vitamin c, making it especially well-suited for dry and oily acne-prone skin. Meanwhile, the Indian line, founded in 1990, is widely beloved for its gentle moisturizers and mild composition that suits sensitive skin best. While both help maintain healthy moisture balance, they differ in their specific formulations and primary skin type matches.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Paula's Choice and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs A+ products

Questions and answers

Paula's Choice or A+: which is better?

Paula's Choice is the better choice on this page because the products on this page offer superior or high Lovi fit levels across multiple skin types, unlike A+. Retinol helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between Paula's Choice and A+?

Paula's Choice offers a wide selection of products on this page featuring key ingredients like hyaluronic acid and vitamin C, and Lovi rates its fit as Superior for dry skin, oily acne-prone skin, and mature skin. In contrast, A+ offers only the 345 Relief Cream on this page.

Drug Delivery, 2017Dermatologic Therapy, 2022

Paula's Choice or A+: which moisturizer is better?

Paula's Choice offers a wider variety of moisturizers with varying Lovi fit levels across skin types, such as its Clear Oil-Free Moisturizer and Replenishing Moisturizer, whereas A+ features only one moisturizer on this page, the 345 Relief Cream.

Which is more affordable, Paula's Choice or A+?

When it comes to price, reviewers mostly note high prices for the products on this page by Paula's Choice. There is no pricing information available on this page for A+.

Which causes fewer breakouts, Paula's Choice or A+?

Paula's Choice offers many products on this page with a Superior or High Lovi fit level for acne-prone skin, whereas A+ provides fewer options, which helps shoppers looking to target breakouts. Niacinamide may help regulate sebum and improve skin clarity.

The British Journal of Dermatology, 2002Antioxidants, 2021

When were Paula's Choice and A+ founded, and who owns them?

Paula's Choice was founded in 1995 in the United States and has been owned by Unilever since 2021. A+ was founded in 1990 in India and is independently owned.

How does the Lovi fit level of the 345 Relief Cream compare across skin types for A+ versus Paula's Choice moisturizers?

For A+, the 345 Relief Cream has an Average Lovi fit for sensitive, dry sensitive, oily acne-prone, mature, acne-prone, dry skin, and skin with dark spots, and a Low fit for combination and oily skin. In contrast, the Paula's Choice moisturizers on this page feature a High Lovi fit for oily skin and acne-prone skin, with varying fits across other skin types.

What are the main skin types that Paula's Choice routines fit best?

According to Lovi, the products on this page for Paula's Choice fit best for dry skin, oily acne-prone skin, and mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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