🇫🇷France

Paula's Choice vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and A+ are trusted skincare lines designed to address diverse complexions through specialized formulations. Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021, featuring serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c, which fit oily skin and acne-prone skin best. A+ is an Indian skincare brand founded in 1990 that is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas, suiting sensitive skin best because of their mild composition. While the American line relies on ingredients like glycerin to significantly increase skin hydration and restore barrier function for oilier complexions, the Indian brand reliably supports daily moisture balance for those requiring milder care.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Paula's Choice and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs A+ products

Questions and answers

Paula's Choice or A+: which is better?

Paula's Choice offers a much wider selection of products on this page compared to A+, which features only one. Paula's Choice achieves a Superior fit for oily, acne-prone, and oily acne-prone skin types across its routines, while the products on this page help improve various skin concerns.

What is the difference between Paula's Choice and A+?

Paula's Choice offers a wide selection of fragrance-free products on this page that Lovi rates up to Superior for oily, acne-prone, and oily acne-prone skin. In contrast, A+ features just one moisturizer on this page, which Lovi rates as Average for sensitive skin and Low for combination and oily skin.

Paula's Choice or A+: which moisturizer is better?

Paula's Choice offers a better selection of moisturizers on this page, with fit levels ranging from Average to Superior depending on the skin type, compared to A+, which only features the 345 Relief Cream with an Average or Low fit.

Which is more affordable, Paula's Choice or A+?

Reviewers mostly mention high price as a drawback for the products on this page by Paula's Choice, while no pricing details are highlighted for A+. Shoppers may find that Paula's Choice products come with a higher cost.

Which causes fewer breakouts, Paula's Choice or A+?

Paula's Choice helps prevent breakouts better because the products on this page best fit acne-prone skin and oily acne-prone skin, whereas A+ only has one product with an average fit.

Which brand has been owned by Unilever since 2021, Paula's Choice or A+?

Paula's Choice has been owned by Unilever since 2021, whereas A+ is owned independently.

How does the Lovi fit level of the 345 Relief Cream compare between sensitive skin and oily skin for A+?

For A+, the Lovi fit level of the 345 Relief Cream is Average for sensitive skin, while it is Low for oily skin.

Which brand offers products with a Superior Lovi fit level for oily skin, Paula's Choice or A+?

Paula's Choice offers products with a Superior Lovi fit level for oily skin, whereas A+ has no products reaching this fit level. The products on this page for Paula's Choice include multiple cleansers, exfoliants, and toners that achieve a Superior fit for oily skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play