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Minimalist vs NIOD

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

NIOD is a Canadian skincare brand founded in 2015 and owned by The Est茅e Lauder Companies Inc. since 2021.

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This page compares some of the most popular Minimalist and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs NIOD products

Questions and answers

Minimalist or NIOD: which is better?

Minimalist and NIOD both offer fragrance-free skincare, but Minimalist products on this page have a High or Superior Lovi fit for oily and acne-prone skin while NIOD provides advanced serums and mists.

What is the difference between Minimalist and NIOD?

Minimalist was founded in India in 2020 and is owned by Unilever, while NIOD was founded in Canada in 2015 and is owned by The Estee Lauder Companies. On Lovi, the products on this page for Minimalist achieve a Superior fit for combination and acne-prone skin, whereas NIOD products achieve a High fit for dry sensitive and mature skin.

Which is more affordable, Minimalist or NIOD?

Neither brand lists prices on this page, so a direct comparison of affordability is not possible here. However, Minimalist is owned by Unilever while NIOD is owned by The Est茅e Lauder Companies.

In what countries and years were Minimalist and NIOD founded?

Minimalist was founded in India in 2020, while NIOD was founded in Canada in 2015.

Which parent companies own Minimalist and NIOD, and when were they acquired?

Minimalist is owned by Unilever PLC since 2025, while NIOD is owned by The Est茅e Lauder Companies Inc. since 2021.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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