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Minimalist vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

elcompanies.comglossy.coniod.combeautymatter.com

This page compares some of the most popular Minimalist and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs NIOD products

Questions and answers

Minimalist or NIOD: which is better?

Minimalist and NIOD both work well depending on your skin type, with Minimalist fitting combination and acne-prone skin best and NIOD offering high fit levels for mature and sensitive skin on the products on this page.

What is the difference between Minimalist and NIOD?

Minimalist offers a range including sunscreens, moisturizers, and cleansers that achieve High to Superior Lovi fit levels for acne-prone, combination, and oily skin types. In contrast, NIOD features targeted serums and mists, such as Modulating Glucosides, which provide High Lovi fit for sensitive and mature skin.

Which is more affordable, Minimalist or NIOD?

The provided page facts do not contain pricing information, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Minimalist or NIOD?

Minimalist fits oily acne-prone skin with High or Superior levels across the products on this page, whereas NIOD fits it at an Average or High level.

When and where were Minimalist and NIOD founded, and who owns them?

Minimalist was founded in India in 2020 and is owned by Unilever PLC, while NIOD was founded in Canada in 2015 and is owned by The Estée Lauder Companies Inc.

Do Minimalist and NIOD products contain fragrance?

Every product on this page from both Minimalist and NIOD lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between Minimalist and NIOD products?

For dry skin, NIOD products on this page have a High Lovi fit level for dry sensitive skin and Average for dry skin. Minimalist products on this page have a High Lovi fit level for dry skin and Average for dry sensitive skin.

Skin Pharmacology and Physiology, 2012

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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