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Minimalist vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Minimalist and NIOD are distinct skincare brands founded in 2020 and 2015, respectively, that offer thoughtfully developed products for various skin concerns. The Indian line focuses on accessible sunscreens, moisturizers, and cleansers with key ingredients like salicylic acid and vitamin B5, which suit acne-prone and oily skin best. Conversely, the Canadian line is widely loved for advanced serums and balancing toners featuring sophisticated formulas that target mature, sensitive, and dry skin. While both labels deliver reliable results through scientifically rigorous development, they differ in their core product types and ideal skin types.

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Minimalist and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs NIOD products

Questions and answers

Minimalist or NIOD: which is better?

Minimalist fits acne-prone, oily, and combination skin best on this page, with Lovi giving its cleanser a Superior rating for those skin types. NIOD offers specialized serums and mists with High fits for sensitive and dry skin types. Both brands keep all their products on this page free of fragrance.

Which is more affordable, Minimalist or NIOD?

The provided page facts do not mention the prices of Minimalist or NIOD products, so it is not possible to determine which brand is more affordable.

When and where were Minimalist and NIOD founded, and who owns them?

Minimalist was founded in 2020 in India and is owned by Unilever PLC, while NIOD was founded in 2015 in Canada and is owned by The Estée Lauder Companies Inc.

Do any products from Minimalist or NIOD contain fragrance?

Every product on this page from both Minimalist and NIOD lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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