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Minimalist vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Minimalist and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs NIOD products

Questions and answers

Minimalist or NIOD: which is better?

Minimalist is better for acne-prone or oily skin because its cleanser achieves a Superior Lovi fit, whereas NIOD does not offer specialized products for those skin types.

What is the difference between Minimalist and NIOD?

Minimalist offers a wider range including a sunscreen, moisturizer, and cleanser with high Lovi fit levels for oily and mature skin, whereas NIOD features targeted serums and mists focused on sensitive and dry skin. Both brands make every product on this page with no fragrance in its ingredients.

Which is more affordable, Minimalist or NIOD?

Neither Minimalist nor NIOD shares pricing information on this page, so a direct comparison of affordability is not possible from the provided details.

Which causes fewer breakouts, Minimalist or NIOD?

Minimalist helps acne-prone skin better than NIOD, as its cleanser achieves a Superior Lovi fit level for breakouts while NIOD products on this page rate only Average for acne-prone skin.

When and where were Minimalist and NIOD founded, and who owns them?

Minimalist was founded in 2020 in India and is owned by Unilever PLC. NIOD was founded in 2015 in Canada and is owned by The Estée Lauder Companies Inc.

Do Minimalist or NIOD products contain any fragrance in their ingredients?

Every product on this page for both Minimalist and NIOD lists no fragrance in its ingredients.

Which skin types do brand-focused routines for Minimalist fit best?

Minimalist-focused routines fit oily skin, mature skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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